360i Social Marketing Playbook

Written by marketers for marketers—including an introduction by IAB President & CEO Randall Rothenberg—the 360i Social Marketing Playbook helps brands simplify and take advantage of the dynamics of social media. From chapters like “Training to Win,” which shows how to develop a strategic approach, to “Keeping Score,” which addresses metrics, the in-depth guide lays out a framework for amplifying any advertising campaign. The insights and expertise closely align with the IAB’s recently released Social Media Ad Metrics Definitions and Social Advertising Best Practices.