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Building B2B Brands with Search Marketing
Business.com
June 10, 2009

Are search marketing and branding as incompatible as oil and water, or are they inextricably linked? This whitepaper summarizes research demonstrating that overall marketing ROI depends on coordination between brand and search marketing campaigns, describes how to better integrate search marketing and branding in your organization and offers five simple but effective tips for building stronger B2B brands with search marketing.

Widemile Case Study
2007
Widemile
"Leading-edge companies employ a comprehensive optimization and improvement process to maintain and improve search engine marketing (SEM) and ROI. This case study examines how smartsheet.com, an online collaboration software provider based in Bellevue, WA, worked with Widemile to use multivariate optimization to double their SEM spending efficiency."

If you are a member of the IAB and would like to submit research to our Search Marketing Library please email Shira Orbach.