General Online Marketing Library

Understanding the Digital Savvy ConsumerMay 13, 2008
Scarborough Research

"An analysis of the country's most high-tech consumers: where they live, who they are, what they buy and what they watch/listen to/read."

2008 Online Advertising Market ReportApril 2008
Rubicon

"Having optimized more than 10 billion ads across 650 website and 60 ad networks, we have visibility into the market from a central point of view. With this report, we share our analysis of the data. We believe that a more educated market is a stronger one."

Beyond Search: Illuminating The Alltell Wireless Sales Funnel
Microsoft Advertiser & Publisher Solutions
2008

"New capabilities such as Engagement Mapping, empower marketers to automate and customize their real time reporting with little to no change to current media optimization processes. As a result, agencies and advertisers are able to quickly and effectively substantiate previously undervalued channels such as display and rich media as well as justify budgets for emerging channels such as web video and mobile."

Engagement Mapping
Microsoft Advertiser & Publisher Solutions
2008

"Engagement mapping counts every customer touch point (not just the last) and enables advertisers to be more effective, more creative and more relative with their digital marketing."

2008 B2B Search Marketing Strategy Guide: Advice From The Pros
Business.com
Based on survey responses from 144 search marketing agencies currently managing B2B client campaigns, this whitepaper offers key insights and tips to help B2B marketing professionals quickly deliver better search marketing ROI.

2008 Election Research
Burst Media
2008

Burst Media recently surveyed more than 11,000 internet users between July 14-24, 2008. Over 4,000 survey respondents said they would definitely vote in the 2008 presidential election. The findings in the report are based on the responses of definite voters only.

True.com Case Study
Epic Advertising
2008

"Epic worked with True.com to develop and implement a strategy that included continual traffic evaluation and development, data analysis, ppc marketing, media buying, and creative review."

If you are a member of the IAB and would like to submit research to our General Online Marketing Library please email Shira Orbach.