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BtoB Lead Generation Handbook
Executive Summary
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Marketing Sherpa
2008

MARKETING SHERPA: Lead generation has taken on new importance given the economic slowdown. Online marketing offers a lot of lead gen options, but what ones work best and how do you determine that? Marketing Sherpa surveyed thousands of marketers to identify strategies, tactics, testing, and results.

If you are a member of the IAB and would like to submit research to our Lead Generation Library please email Shira Orbach.