Mobile Library

AdMob Mobile Metrics Report
Admob
November 2009

"Admob serves ads for more than 5000 mobile web sites. This monthly report offers a snapshot of the data in our network to provide insight into trends in the mobile economy."

Quattro Wireless Mobile ROI Report
Quattro Wireless
October 2009

"Quattro Wireless, the leading premier global mobile ad network, analyzes billions of mobile actions each month -- ad requests, served impressions, and user actions (page view, click, video play, etc.) – to target and optimize ad campaigns and provide insights to marketers and publishers on consumer behavior. For this report, the company has analyzed its over 4 billion ads served per month in Q2 2009 to produce valuable insights for the industry. This data can be used to benchmark campaigns and understand trends in usage of mobile devices in a rapidly changing marketing form."

The State of Mobile Marketing
Kathryn Koegel
September 2009

"With consumer penetration now higher than that of the internet and a diverse advertiser base, mobile marketing has become mainstream rather than experimental"

Mobile Advertising Pushes the Right Buttons for Banking Leader
At a Glance Summary
Microsoft Ditigal Advertising Solutions

"With the rise of mobile internet use, especially among a young, affluent demographic, advertisers a keenly interested in positioning to reach this audience. Mobile advertising is predicted to grow at an average rate of 72 percent each year for the next five years. The question for many advertisers is can this growing medium become a new way to generate customers and strengthen their brands?"

Please note that this case study is for a US retail banking institution and is based on US customer data.

Going Mobile: Unlocking the potential of the mobile internet consumer version 1
Microsoft Advertiser and Publisher Solutions

"Going Mobile provides a glance an at-a-glance summary of quarterly trends in mobile internet usage across Europe. The data represented is based on research conducted by M:Metrics, giving media planners and buyers an authoritative and independent view of the sector."

Going Mobile: Unlocking the potential of the mobile internet consumer version 2
Microsoft Advertiser and Publisher Solutions

"The second issue of going mobile provides a detailed insight into the changing nature of the online audience and gives media planners a valuable tool to help them develop effective promotional campaigns, based on an up-to-date picture of their target market."

Nokia Interactive Case Studies

MTV Networks' the N About a Girl

Hyundai revs up its new luxury vehicle with mobile advertising

Land Rover drives customer awareness with mobile advertising

Ford drives interest in new iKool model with mobile

Unilever increases teen awareness with multi-faceted mobile campaign

Mobile Best Practices
InsightExpress

"...Mobile is a fairly recent addition to many media plans, it's important to understand exactly how consumers move through the various brand development stages."

If you are a member of the IAB and would like to submit research to our Mobile Library please email Shira Orbach.