ShareGames Library
In-Game Advertising Case Study Compendium
Massive and Microsoft Advertising
Fall 2009
The compendium describes the lucrative gaming landscape, and illustrates that in-game advertising is highly effective in impacting key marketing metrics across a variety of significant industries and brands - in addition to complementing the game play experience.
Microsoft Case Studies
Sprint Xbox Live Campaign
June 2009Sprint used the global launch of the Xbox LIVE independent video channel to introduce its new high-end phone, positioning itself as the exclusive sponsor of a popular internet series about online gamers, the target audience it wanted to reach. The campaign exceeded expectations, resulting in an increase in brand favorability, awareness and purchase intent.
In an effort to increase sales of its new Dead Space game, Electronic Arts created a successful advertising campaign using the Xbox LIVE user interface.
Visa and Xbox
January 2009
Visa wanted to cement brand loyalty by reaching out to current and past card holders while attracting new customers.
Unilever and MSN Games
Microsoft
December 2008
Unilever was seeking a creative way to target women ages 45-54 online. The campaign sought to promote the comparative great taste and health benefits of the I Can’t Believe It’s Not Butter! product over butter in a fun and interactive way.
Buzz Report BMW M3 Challenge
Jogo
February 2008
'Buzz Capture combed the most popular sources across the net and within a few weeks produces an effectiveness study that confirmed the positive impact.'
Get in the Game
Deloitte
November 2008
With video games keeping more - and more diverse - consumers captive, advertisers who don't enter this arena now risk missing out on viral results and losing contact with their consumers' communities.
If you are a member of the IAB and would like to submit research to our Games Library please email Shira Orbach.
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