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BrightRoll Video Advertising Report
Q1 2010

The survey and accompanying analysis highlight important online advertising trends for 2009 and shed light on issues that are impacting the industry’s growth moving forward into 2010.

The Capabilities to Drive High Performance in the Digital Advertising Industry
2008
Accenture
"The most important areas for focus today are in customer understanding and in developing sophisticated, appropriate customer segments to target advertising. "

American Gangster on Metacafe
Metacafe Case Study

"The American Gangster Campaign on Metacafe was a strong success and illustrates the positive effects that can be achieved when advertising on short-form video sites. Nearly half of Metacafe viewers recall the campaign and evaluate it positively across the board." - Mike Vorhaus, Frank N. Magid Associates, Managing Director

Electronic Arts NFL Tour
Metacafe Case Study

"NFL Tour enjoyed major improvements across key metrics such as awareness, favorability, purchase intent, likelihood to recommend, and key brand attributes."

MTV Virtual Worlds
Metacafe Case Study

"The first MTV Virtual World virtual music video contest on metacafe ran for 5 weeks generating 547 video submissions that collectively received more than 12,5000 views."

If you are a member of the IAB and would like to submit research to our Digital Video Library please email shira@iab.net.