Guidelines, Products & Services

Insights & Research

Events & Training

Home > Insights & Research > Interactive Advertising Research > IAB Archived Research > Cross Media Optimization Study > Road Show Presentations

IAB Internet Advertising Revenue Report conducted by PricewaterhouseCoopers (PWC)

IAB Digital Video Ad Effectiveness Case Study

Current Research in Interactive from IAB Members

IAB Event Presentations

Marketing & Media Ecosystem 2010 Study

Bain/IAB Digital Pricing Research

Industry Stats & Data by eMarketer

IAB Platform Status Reports

IAB Archived Research

Lifestages: Understanding Early Life Changers

Impacts and ROI of Internet Local, Classifieds, and Directory Advertising

Reaching US Hispanics Through Interactive

Interpret LLC - Interpreting the New Media Landscape

Local Online Ad Spending Grows 28% Year Over Year

What Local Websites Earn

Cross Media Optimization Study

Research Partners

Road Show Presentations

Research Case Studies

IAB Volvo / Euro RSCG

Understanding Consumer Preferences to Sponsored Listings

Nielsen//NetRatings

Interactive 101 & Glossary

Archived Resources & Case Studies

Road Show Presentations

XMOS 2004 Creative Imperatives, Sales Impact Presentation Download

XMOS Research Review The New Marketing Mix) (3.5MB)
presented by Rex Briggs, Principal, Marketing Evolution

XMOS 2004 Creative Imperatives, Sales Impact (3MB)
presented by Greg Stuart, CEO, IAB

XMOS 2004 Creative Imperatives, Sales Impact (Boston) (8MB)
presented by Greg Stuart, CEO, IAB