Mobile Library

Brand Building on Mobile Devices June, 2013
Fiksu

Fiksu's research organization, Fiksu Performance Labs, recently conducted some analysis to help marketers understand the impact that mobile app advertising can have compared to more traditional channels.


 

A Look Across Screens June, 2013
Nielsen

Both smartphones and tablets offer mobility of content; video content as well as at-our-fingertips access to
news, information, sports scores, social networking and shopping. In the spectrum of evolving media, nothing is growing faster than the adoption of portable devices or the consumption of content on these devices. Smartphones and tablets have revolutionized our ability to be connected


 

In-app ads: How to get 20% engagement and 2000% higher click-through August, 2012
MediaBrix

MediaBrix, the app ad company, ran a survey to discover what people like and don’t like about advertising in apps: Facebook apps as well as mobile apps.


 

State of Mobile Advertising August, 2012
Velti

Based on past iPhone releases, Velti predicts that within 6 months, iPhone 5 will drive over 25% of all iPhone impressions, and its release will result in a major upgrade cycle. Velti believes that the iPhone 5 will be adopted more quickly than the iPhone 4S and it will become one of the top 5 devices on the exchange within the next 6 months.


 

OOYALA: Global Video Index Report July, 2012
OOYALA

OOYALA powers online video for more than 1,000 customers and reach viewers in every corner of the world, from Argentina to Zimbabwe. This report reveals insight into video views on PCs, smartphones, tablets and smart TVs.


 

Velti Survey Shows “Smartphone Gap” in the 2012 U.S. Presidential Election July, 2012
Velti

The survey findings reveal that there is a 'Smartphone Gap', a strong correlation between smartphone user demographics and voter preference. Smartphone owners' are becoming an entirely new demographic that presidential candidates need to take into consideration. There is a huge opportunity for candidates to sway voters through mobile, as it's personal, targetable and flexible.


 

Global AdMetrics Report April, 2012
Adfonic

The Adfonic reports are based on tens of billions of ad requests processed monthly by the Adfonic marketplace. The Q2 2012 report draws from analysis of thousands of mobile advertising campaigns, spanning almost fifteen thousand mobile sites and apps.


 

2012 Mobile Future in Focus February, 2012
comScore

This report examines the mobile and connected device landscape across the mobile markets measured by comScore – primarily the United States, United Kingdom, France, Germany, Italy, Spain, Japan, and Canada – through an exploration of dominant themes in smartphone adoption growth, mobile media use in areas such as social networking and retail, platform ecosystem dynamics, and shifts in multi-device digital media consumption.


 

Mobile Millennials January, 2012
BUZZMEDIA Labs

Mobile barcodes have gone from niche engagement tool to center-stage digital marketing vehicle, breathing life into traditional and digital marketing media by allowing brands to instantly engage with their target audience. Adding a mobile barcode to a static print advertisement, or on package or at shelf creates a new interactive opportunity for the brand owner or retailer to engage their target audience wherever they are.


 

Discovery Research: Digital Perceptions Study January, 2012
Discovery

Over one thousand Discovery Viewers were surveyed about their media habits and thoughts concerning advertising in the digital age. The study sought to explore how adoption and usage of new devices and platforms is impacting consumers’ relationship with content and acceptance of advertising.


 

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If you are a member of the IAB and would like to submit research to our Mobile Library, please email Shira Orbach.