Nielsen//NetRatings
Nielsen//NetRatings is the global standard for Internet audience measurement and analysis and is the industry’s premier source for online advertising intelligence with its NetView, AdRelevance, @Plan and WebRF services. Covering 70 percent of the world’s Internet usage, the Nielsen//NetRatings services offer syndicated Internet and digital media research reports and custom-tailored data to help companies gain valuable insight into their business. For more information, please visit www.nielsen-netratings.com.

Advertising Giants Bolster the Online Medium
In the past three years, the top advertisers across all media grew their share of the online advertising market and led the way for adoption of larger ad formats and new rich media technologies. In this study, Nielsen//NetRatings has quantified the impact the top advertisers have made on the online advertising industry.

The State of Online Advertising
In the past year, the market has grown and matured by leaps and bounds. In this report we discuss all the major facets of online advertising from a data-driven standpoint. Using Nielsen//NetRatings’ AdRelevance service, we poll industries, website genres, technologies, and ad pricing data to piece together a snapshot of the market as it stands today.

Top Advertisers Take Different Holiday Approach
Nielsen//NetRatings investigates 2002’s holiday-themed ad trend as a percentage of the online ad market. Holiday-themed ads as a percentage of the online ad market were down, however, that didn’t stop a few notable advertisers from reaching salivating consumers with generic ads. After all, a discount is a discount whether or not it has Santa Claus, an elf, or eight tiny reindeer to endorse it.

Rich Media Continues Fast Growth
Advertisers are turning to rich media ad formats that more closely resemble TV commercials, and in some cases delivering their TV commercials verbatim via new streaming technologies. Nielsen//NetRatings explores how the new technologies available are affecting the advertising landscape.

Leading Wireless Providers Gain Share Online
The leading US wireless providers have recently embarked on new online advertising campaigns. With advertisers competing for subscribers by offering everything from two-way radios to Internet messaging, the presence of wireless services ads online has grown from a dull roar to a fever pitch. Nielsen//NetRatings looks into the growing presence of wireless carriers on the Web.

Sports Properties Attract More Viewers and Advertisers as Fall Sports Converge
Fall is a sports fan’s favorite time of year. While most people would plop down on the couch and flip on the TV, recent data show that the Internet may be a sports fan’s respite—and an advertiser’s dream. Using the Nielsen//NetRatings AdRelevance service, we investigate the upswing in audience traffic as well as the increase in ad impressions on sport sites online.

Pop-ups Abound, But Most Advertisers Remain Inline

During the first seven months of 2002, advertisers purchased and launched over 11.3 billion pop-up ad impressions on the web, however the bulk of that pop up mail originated from a select few advertisers. Nielsen//NetRatings examines what the affect of pop-up blocking software may have on this form of advertising.


Source: Nielsen//NetRatings
Month of February 2003
US, Home and Work
Top 25 Parent Companies
Parent
Unique Audience (000)
Active Reach (%)
Time Per Person (hh:mm:ss)
America Online, Inc. Time Warner
89,898
68.49
7:06:24
Microsoft
89,187
67.95
2:17:02
Yahoo!
80,780
61.54
2:35:28
United States Government
44,885
34.19
0:27:19
Google
40,340
30.73
0:25:25
eBay
35,617
27.13
1:58:20
Amazon
35,345
26.93
0:17:24
RealNetworks
34,213
26.06
0:24:12
About-Primedia
33,512
25.53
0:14:40
Terra Lycos
31,967
24.35
0:20:11
USA Interactive
28,030
21.35
0:22:22
Walt Disney Internet Group
24,299
18.51
0:19:01
Viacom International
23,613
17.99
0:20:27
Landmark Communications
20,478
15.6
0:17:51
eUniverse
18,271
13.92
0:10:05
InfoSpace Network
17,516
13.34
0:11:14
Apple Computer
17,399
13.25
0:07:00
Sharman Networks
17,147
13.06
2:10:41
CNET Networks
16,728
12.74
0:12:30
Classmates
15,086
11.49
0:09:08
AT&T
14,659
11.17
0:38:37
The Gator Corporation
14,208
10.82
0:04:25
EarthLink
13,361
10.18
1:57:04
Adobe
13,114
9.99
0:04:57
Ask Jeeves
13,036
9.93
0:11:03
 
Average Monthly Usage
Current Month
Last Month
% Change
Number of Sessions/Visits per Month
48
52
-7.69
Number of Domains Visited per Month
77
82
-6.1
Web Page Views per Month
1,331
1,444
-7.83
Web Page Views per Surfing Visit
35
35
0
Time Spent per Month
46:52:37
50:25:06
-7.02
Time Spent During Web Visit
0:33:16
0:33:24
-0.44
Duration of a Web Page viewed
0:00:57
0:00:57
-0.04
Active Digital Media Universe
131,263,208
133,604,577
-1.75
Current Digital Media Universe Estimate
180,798,140
179,868,527
0.52