General Information

By submitting your content, you agree to our editing and to have your work published on our site(s). If you are submitting previously published work, you must provide permission, in writing, from the original publisher.

The IAB reserves the right to edit all submissions but will attempt not to impact the overall content. All submissions should be well-written with proper spelling and grammar.

The IAB provides this information as a service, and makes no warranty of submitted content. The IAB does not endorse any particular technique, technology or business model.

All submissions must be submitted electronically to [email protected] and must include: company name, article summary (100 words or less), and company logo in JPEG format. Please put “IAB Resource Library Submission” in the subject of your email.

Articles & White Papers

The sole purpose of this space is educational, populated with resources that provide insights to interactive marketing channels (i.e., search, email, lead generation, local, games, sponsorship, etc.) , its practices and high-level instruction or learning. Articles and white papers will be evaluated on the depth of research and industry relevance. A white paper, “…typically argues a specific position or solution to a problem. Although white papers take their roots in governmental policy, they have become a common tool used to introduce technology innovations and products.”

As a matter of policy, the IAB posts only those articles and white papers provided by IAB members. The IAB reserves the right to restrict access to some white papers to IAB members-only.

Case Studies

You must have permission to print the names of all companies referenced in your case study. Case studies should generally include background and marketing goals, implementation specifics, obstacles/challenges, and outcome.

Promotional materials and sales case studies are not suitable and will not be accepted for post in the IAB Resource Library.

As a matter of policy, the IAB posts only case studies provided by IAB members.