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Insights & Research

The IAB is a hub for thought leadership in the interactive advertising industry. Resources in this section will help you make the case for interactive and implement strategies for successful campaigns.

New IAB Member Research

Connectonomics - Yahoo!’s Connectonomics study introduces a new way to think about marketing by exploring the universal needs of women, how different online channels deliver on those needs, and how marketers can message to women more effectively based on what we know about how each channel meets their specific needs.

BrightRoll Video Advertising Report - The survey and accompanying analysis highlight important online advertising trends for 2009 and shed light on issues that are impacting the industry’s growth moving forward into 2010.

The Consumer Packaged Goods Industry’s Guide to Mobile Advertising 2010 - The mobile phone opens an interactive channel to engage nearly everyone in the U.S. Today, 91 percent of the U.S. population carries a mobile phone with one in four subscribers accessing the mobile web. Consumer packaged goods (CPG) companies can benefit from mobile by developing and executing on a properly crafted mobile advertising strategy.

IAB Releases Industry’s First Independent Review Of Online Site Intercept Studies *NEW*

The thorough and public assessment kicks off wide-ranging effort to improve research practices and reduce inefficiencies.

The Optimal Marketing Mix *NEW*

Marketers, learn how to make better decisions on investing advertising dollars.  This ground-breaking study analyzes three brand scenarios in three different verticals to illustrate how you can optimize your marketing spend.

Building Brands Online

The IAB and Bain & Company release In search of a premium alternative: an action plan for online brand advertising,the final result of the Building Brands Online research and analysis.

Stay up to date with the latest data in interactive advertising: Featuring research and analysis from PricewaterhouseCoopers, Bain, Booz & Company and more.

Learn how to execute interactive campaigns with the latest resources for the IAB and its partners. Featuring platform specific tools on social media, mobile, digital video, games and more.

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