Insights & Research

The IAB is a hub for thought leadership in the interactive advertising industry. Resources in this section will help you make the case for interactive and implement strategies for successful campaigns.

	NEW The “IAB Seller’s Guide: Automotive Industry,” offers publishers an overview of advertising trends, opportunities and case studies from this important vertical. It answers critical questions that will help digital media sales people better formulate their advertising sales strategies. Learn more » Click here to stay up to date with the latest data in interactive advertising. Featuring research and analysis from PricewaterhouseCoopers, Bain, Booz & Company and more.

	Razorfish, one of the world’s largest digital marketing companies, released FEED: The Razorfish Digital Brand Experience Report, a new report which explores how consumers are interacting with brands online and how digital experiences are driving sales. The report, which is based on a 2009 survey of 1,000 “connected consumers,” reveals several important lessons for marketers, such as the real reason consumers “friend” or “follow” brands and how digital experiences can make or break a brand. With findings that have such direct implications to the bottom line, this report is valuable for all brand marketers. Read FEED here.

	Click here to learn how to execute interactive campaigns with the latest resources for the IAB and its partners. Featuring platform specific tools on social media, mobile, digital video, games and more.

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