Insights & Research

Featured Thought Leaders and Research

	Professor John Deighton, Harvard Business School and co-author of the recently released IAB Study, Economic Value of the Advertising-Supported Internet Ecosystem Interactive advertising is responsible for $300 billion of economic activity in the U.S., according to a new study by the Interactive Advertising Bureau (IAB). The advertising-supported Internet represents 2.1% of the total U.S. gross domestic product (GDP) and is responsible for $300 billion of economic activity in the US. Read the complete study »

	Michael Mendenhall, SVP and CMO of Hewlett-Packard shares his thoughts on brand value and how Hewlett Packard is using the technology of cloud computing to transform magazine publishing. Watch now »

	Terence Kawaja, Managing Director at GCA Savvian on the challenges of performance and brand and what he learned at the IAB’s Annual Leadership Meeting, Ecosystem, 2.0. Watch now »

The IAB is dedicated to providing thought leadership, incisive research and public policy advocacy on behalf of its membership and the interactive industry. Our mission is to help drive the growth of the interactive marketplace.

Use the links below to stay up to date on the latest research, insights, news and commentary from the IAB and throughout the interactive industry.

Interactive Advertising Research from the IAB, PricewaterhouseCoopers, eMarketer & More

Public Policy: Learn How the IAB Protects Your Interests

Interactive News & Commentary Including the IABlog Featuring Randall Rothenberg