Consumers’ demand for content, whenever, wherever and however they can get it has intersected with innovations in technology and created limitless opportunities for the Internet. To highlight this dramatic shift, the Interactive Advertising Bureau hosted its first-ever IAB Innovation Days @ Internet Week on June 8 and 9, 2010. Themed around “Content Conquers All,” the two-day symposium melded together IAB’s interactive and marketing content expertise with the annual weeklong series of events spotlighting New York City’s role as a leader in the digital and media industries. The conference explored what’s happening right now, and what’s soon to come, in “The Future of TV & Online Video” and “All About Branded Content/Content Brands.” Attendees also experienced hot product demos of the latest technology tools and the marketplace’s best networking.
Sponsored by FreeWheel, Official Video Sponsor of IAB Events
“Internet Week celebrates innovative technology in digital media, and there’s no better place for it than New York City,” said New York City Mayor Michael R. Bloomberg. “The annual event continues to grow and attract new people, and the Interactive Advertising Bureau’s Innovation Days conference is the latest example of the kind of industry-leading forums Internet Week is spurring.”