Tracy Keller: October 2008 Archives
More than 200 members of the ad ops community are gathered at the Roosevelt Hotel in New York City today to take strides in the war on discrepancies. The presence of so many agencies and publishers—coming together on the stage and in the audience to address cooperatively the vexing issues of ad operations—is a testament to the common commitment to solutions that move the industry forward.
The IAB and its Ad Ops Committee have been working for several years to develop the solutions being discussed today. As one result, this morning the IAB released a series of initiatives designed to transform interactive operations and accelerate growth.
Read the full press release here or the individual documents below.