Shira Orbach: November 2008 Archives
Join us on December 8 as the IAB brings together industry leaders to examine the current measurement landscape - from methodology to successful case study - to learn how media companies are finding solutions. The IAB Audience Measurement Leadership Forum brings together digitally-savvy CMOs, their publisher partners, media researchers and other stakeholders to advance the conversation on accountability in challenging economic times. Now more than ever it’s important that marketers, agencies and publishers measure their spend in the most accountable way and Audience Measurement will help them do just that.
Here are some highlights:
· Understand how cross-platform exposure factors into overall campaign metrics
· Hear leading measurement companies spotlight their progress in digital video and social media
· Provide feedback on the IAB Audience Measurement Guideline