Shira Orbach: May 2008 Archives
The IAB Leadership Forum: User-Generated Content & Social Media is coming up this Monday! Agenda highlights include:
- The Consumer Is Always Right- Cross Demographic Panel
- The Future Is Now- What’s here, what’s next and what’s in the way?
- Wikis & Widgets, Blogs & Tweets: Defining User-Generated Content & Social Media
“This achievement is testament to the continued vitality of interactive” said Randall Rothenberg, president and CEO of the IAB.
On May 22 Campaign Setup Best Practices was released as part of a long term initiative designed to improve operational efficiency in interactive advertising.
“This document is instrumental in helping online agencies and publishers increase the efficiency of the online ad buying process which is a real win for our clients,” said Will Restrepo, campaign management supervisor of Horizon Interactive, and one of a number of agency representatives who participated in the creation of the document.
Ad Unit and Rich Media Creative Guidelines are still out for public comment until June 6. Members of the industry (advertising agencies, advertisers, online publishers and technology vendors) are encouraged to read the proposed guidelines and submit comments on the IAB site.
Don’t forget MIXX Awards Submissions are up! Enter your campaign today.
Last week was a busy week at the IAB. Here’s a quick recap:
On Monday the IAB held the annual Digital Video Leadership Forum educating marketers, agencies and publishers on one of the hottest topics in the marketplace. Visit our event recap to see what you missed. The IAB released the highly anticipated Digital Video In-Stream Ad Format Guidelines and Digital Video Ad Format Compliance Seal at the event.
Then on Thursday, the IAB announced the Revised Ad Unit and Rich Media Creative Guidelines for Public Comment. Please take a moment to review the proposed guidelines and leave your comments.
On the horizon are the highly anticipated IAB Leadership Forum: User-Generated Content & Social Media, IAB Professional Development training on interactive advertising sales and more! Please visit the events section of the IAB website for more information.