Shira Orbach: April 2008 Archives

Around the Web

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With our Digital Video Leadership Forum coming up this Monday, I want to spotlight Mediapost’s article on the benefits of online video advertising

The emergence of elaborated companion banners, animated overlays, repurposed text or product feeds and the ability to run non-video creative are just a few of the more recent innovations.

Video Advertising: A Performance Medium by Any Measure by Bill Todd.

Personalizing your creative video messages are also key in maximizing this technology. 

Not only can you optimize with video, but it is important to keep up to date with search as well. Max Kalehoff reminds us how to do so in this captivating blog post reminding us that we are nothing without a link.

 

Read More:

Video Advertising: A Performance Medium by Any Measure by Bill Todd

Making Video Personal by Phil Leggiere

You’re Nothing Without a Link by Max Kalehoff

Around the Web: Performance Insider Edition

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While searching the web looking for hot topics, I found it hard not to spotlight the vigorous work of the IAB’s councils and committees. Specifically, the Interactive Advertising Bureau’s Lead Generation Committee who recently released the B2C and B2B Best Practices for U.S.-based Advertisers and Publishers. For those who don’t know, this document directly addresses industry practices that are susceptible to misconduct and lays a clear path for companies that wish to operate as responsible corporate citizens. Take a look at the first two articles from a series of columns authored by members of the IAB’s Lead Generation Committee for MediaPost’s Performance Insider Newsletter related to this topic.  If you like what you read, check the IAB’s press coverage section in the coming weeks for more installments.

Enjoy!

1)      IAB Best Practices Champion Transparency and Consumer Protection by Jeremy Fain, Senior Director of Industry Initiatives and Services, IAB. 

2)      Clearing The Air: Incentive Sites And Online Lead Generation by Gayle Guzzardo, SVP, Product Management of Q Interactive and chairperson of the IAB Lead Generation Committee.

Around the Web

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Welcome to the first installment of Around the Web on the IABlog. Over the coming weeks, I’ll be updating this space regularly with fresh information and news from the interactive industry.

I’m committed to finding you the hottest topics and freshest commentary in the interactive world so please feel free to email me at [email protected] with articles that you feel should be posted.  I can’t promise to get to all of them, but I’ll do the best I can to pick out the most relevant and timely links to highlight in this space. Also, if you like what you see, be sure to sign up for the IABlog RSS feed.

This week I have two pieces to share with you:

1) Initiative’s most recent White Paper by Janice Finkel-Greene which discusses the upcoming transition of television signals from analog to digital. Click here to read the 2009 Digital Transition: Y2K +9?

2) Cathy Taylor’s piece on The Future of Advertising for the Project on Excellence in Journalism. It draws together a lot of research into a one-stop-shop for understanding what’s going on in media.