Public Policy: December 2012 Archives
The Federal Trade Commission is undertaking a revision of their rules enforcing COPPA, the Federal law that protects families from the unwanted collection of personally identifiable information about their children. The interactive advertising industry supports COPPA and recognizes that a lot has changed in the 14 years since its passage, including the rise of the internet and, more recently, the growth of the mobile marketplace — but we must embrace innovation and the benefits they have brought to families. Recent proposals made by the FTC would conflate benign data transfers, which present no discernible threat to children’s online safety, with very real concerns about the unauthorized collection of information that might allow strangers to contact our children.
IAB hopes that the FTC will not undermine legitimate commercial practices that have revolutionized the way kids learn and play in the digital age. This holiday season let’s celebrate innovation and technology instead of playing scrooge to American families.
About the Author
Mike Zaneis is SVP & General Counsel at the IAB.