Jeff Fryer (@jfryer2000): March 2011 Archives

Here at the IAB, we truly enjoy working with our member-driven committees and councils. There are some incredible companies out there, and we are proud to call them industry leaders.

If you’re an avid IABlog reader, you may have noticed lately there are more IAB members voicing their thoughts in this space, such as Kristen Fergason (Share This), Colin O’Malley (Evidon), Chris Cunningham (appssavvy), Lana McGilvrary (Datran Media), and Rob Rasko (CPX Interactive). That is by design. One of our 2011 goals is to open up the IABlog to leading voices on our eighteen committees and councils—allowing them to speak directly about the great work they do. Keep an eye on the blog for more coming soon.

Our Committees & Councils take their pivotal roles in growing the interactive advertising marketplace very seriously. They volunteer their time to developing guidelines and best practices, providing educational outreach, evangelizing IAB initiatives and more. And they are very passionate about it. As the Arthur Buddhold quote goes, “Follow your passion, and success will follow you.”

As those attending the upcoming IAB Digital Video Marketplace can attest to, online video ad serving can be a complicated, serious business. So when Tim Avila from BrightRoll, member of the IAB Digital Video Committee, sent us this video, we just had to share it as a good example of an IAB member company clearly enjoying what they do. BrightRoll made the fun “VAST Forever” Drake rap spoof as a salute to the VAST/VPAID video standards. The tongue-in-cheek tune was performed at their company all-hands-on-deck meeting to a standing ovation.

For your listening pleasure:

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This video can also be found on the BrightRoll Exchange Blog at blog.brx.com.

Jeff Fryer is Interactive Marketing Manager for the IAB. You can reach him on Twitter @jfryer2000.