Interactive Advertising Bureau: April 2008 Archives

The blogosphere is talking about Randall Rothenberg's Huff Post Op-Ed

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The blogosphere is talking about IAB President & CEO, Randall Rothenberg’s Op-Ed in the Huffington Post: War Against the Web

Perhaps the scariest term in business today is “behavioral targeting.” It also turns out to be one of the best practices around to assure the combination of consumer choice and marketing effectiveness on the Internet. And in that gap lies a dilemma for the marketing and media industries - and, indeed, for all citizens. For if fear overtakes reality, it could dramatically limit the accessibility and diversity of the Web.

Here are just a few of the blogs talking about it:

Wall Street Journal All Things Digital





UGC & Social Media Report Released

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Lots of excitement here at the IAB, as the User Generated Content & Social Media was released today. User-Generated Content and Social Media Advertising Overview (.pdf) is the most recent in a series of papers that “will lead the way to a vigorous and healthy industry with commonly adopted terminology, practices and standards.”

The paper explains how the platforms have fundamentally shifted the digital experience for consumers and advertisers alike, defines UGC and social media, provides a detailed overview of the latest advertising opportunities, and details case studies of campaigns that have successfully utilized UGC and social media.


Digital Video Ad Formats Available for Public Comment

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New digital video ad formats are now available for public comment. The public comment period will close on Friday, May 2, 2008, so hurry and join the conversation now!