IAB Events & Conferences: June 2009 Archives

The Buzz Around Mobile Marketing

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With our Mobile Marketplace coming up on July 13, we’ve compiled a few articles to help bring you up to date on what’s going on in mobile marketing today.


In this ADWEEK article, branding and action begin to merge in cyberspace marketing messages

“Marketers see a benefit of using display to support brand building on online as well as on mobile channels, especially through use of the rich media [interactive display],..”

 It’s never too early to start learning about Mobile Marketing according to this ClickZ article

“Mobile marketing is more about consumer touchpoints than media math. Before the question of whether to use mobile gets to the plan level, which is fraught with tough decisions and fights for survival, marketing leaders should be planning to use it far earlier in the decision process.”

A few good tips from Eric Bader on how to market through mobile:

“Unlike static and one-way communications channels, mobile is about context and behaviors — great things for marketers. Here are a few ways to market through mobile that can be especially effective in reaching mobile consumers.”

Adage reveals How Mobile Makes Bricks-and-Mortars Retail Accountable

“This is vastly important right now. In this economic environment, consumers are spending less, switching brands and going online to hunt for deals. Still, almost everyone makes unplanned purchases, and half of those purchase decisions happen in the aisle. Mobile presents a tremendous opportunity for brands to claim the last few feet and turn browsers into buyers.”

View our full agenda and register today!

What:   IAB Marketplace - Mobile
When:  Monday, July 13
Where: The Roosevelt Hotel
            Madison Ave at 45th St.
            New York, NY 10017