Are you familiar with Section 5 of the FTC Act? Do you know how the government enforces its privacy laws? What are the important state and federal laws that are relevant to your business model?
Historically, the U.S approach to regulating privacy has been largely sectorial, meaning that there are a number of laws in place that address individual industries (e.g., healthcare or financial services) versus the far more comprehensive approach taken by the European Union.
This guide is for those with a limited understanding of current privacy law who are looking to learn a little bit more about the U.S.’s basic approach to these issues. It is not meant to provide extensive detail into legislative histories or prognosticate on the outcome of pending privacy cases winding their way through the courts, but instead to give those new to the world of privacy a lay of the land.
The guide covers all facets of digital advertising regulation. It explains the basic rules that businesses need to follow, outlines both federal and state regulation, and provides summaries of sector-specific rules pertinent to digital advertising (all linking out to further information for those interested in delving deeper into a certain topic).
This new resource is a supplement to the IAB’s Legislative and Regulatory Tracker
that went online in October of last year. It is meant to provide a general overview of the policies already in place, while the Legislative Tracker shows up-to-date developments on individual pieces of pending legislation in the context of digital advertising.
About the Author
Since February 2009, Hicks has served as General Counsel and Corporate Secretary for Ziff Davis, LLC. and its predecessor. Hicks is co-chair of the Interactive Advertising Bureau (IAB) legal affairs committee. Prior to joining Ziff Davis, Hicks served as General Counsel and Secretary for: MTM Technologies Inc. a publicly traded IT services provider and product resller; OutlookSoft Corp. a VC backed international financial software corporation acquired by SAP; and AMICAS Inc. (formerly VitalWorks) a publicly traded medical software corporation. Hicks also worked on the executive staff of Dennis Vacco, the New York State Attorney General; and was an associate at a New York law firm.