IAB Games Committee Names New Co-Chair, Travis Howe
The IAB is pleased to announce the appointment of Travis S. Howe, Senior Vice President for the Americas of Digital Sales Development & Ad Operations at Sony Pictures Television, as the new co-chair of the IAB Games Committee.
Based in New York, Travis founded the Americas
division in 2006, which manages digital ad sales for Sony’s entertainment
companies including PlayStation, Crackle, Sony Pictures Television (TV sites),
and FEARnet. In this role, Travis is responsible for leading the strategy,
sales development and digital ad operations divisions for North and South
America across online, mobile, gaming console and Sony’s suite of connected
Travis has proven leadership within the IAB Games Committee as well as numerous other IAB leadership roles including the Sales Executive and Digital Video Committees. In his new role, Travis will work with fellow Co-Chair Joy Taylor, Senior Director, Global Media Solutions at Electronic Arts (EA) to help galvanize the committee, establish working groups and strategic direction both short and long term with the goal of driving the committee to become an even more effective face for the rapidly evolving Games space.
The Games Committee is dedicated to showing the value and scale of gaming as an advertising medium which is driven by engaging content and cross platform solutions. All efforts will be centered on client objectives and needs which include creativity, scale and measurement.
The going-in key deliverables are focused on developing and executing a communication plan that educates the market on the value of gaming. A first priority will be to update and modernize the Platform Status Report. The communication plan will be centered on key areas of focus: Content, Platforms and Audience/Measurement.
Please join the IAB and co-chair Joy Taylor in welcoming Travis Howe as the new Games Committee Co-Chair
The next Committee meeting will take
place on July 10, 10-11:30am PT at the Sony Pictures Entertainment Lot in
Culver City, CA.
Please RSVP here to formally register, indicating whether you will be attending in person or remotely. Members are asked to please answer this two question Survey Monkey which, as discussed at the last meeting, will help us to better organize the committee.
For further information on the Games Committee, please contact
About the Author
Susan Borst is the Director, Industry Initiatives
at the IAB focusing on Social Media, B2B, Games, Content Marketing and Native Advertising.
She can be reached on Twitter @susanborst.