What's New With Digital Audio? - TargetSpot Learning Opportunity

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In my guise as the IAB’s Director of Research, I’ve been talking with TargetSpot about a project they’ve been working on looking at digital audio consumers, their behaviors, reactions to online advertising, and the value of this audience. Having had a preview of the data, I can say that their research findings are really cool, and TargetSpot’s about to release them publicly, via a “road show” event in New York in a couple of weeks.


I think this event is going to be most valuable to agencies and marketers, but the insights in the research are useful and interesting across the industry. TargetSpot’s graciously asked us to invite the IAB community to attend. Here are the details:

Date: Wednesday, April 13
Time: 8:30am-10:30am
Location: Eventi Hotel, 851 6th Ave (b/t 29th and 30th)

Fred Wilson of Union Square Ventures will be delivering opening remarks, discussing how digital audio fits into the USV portfolio among other forays into emerging digital markets.

R.S.V.P. by April 8th to: [email protected]

Joe Laszlo is Deputy Director of the Mobile Marketing Center of Excellence, at the IAB.