VAST Buzz

Andy Atherton, co-founder and chief operating officer of Brand.net, wrote an article that appeared in today’s AdAge about VAST (Digital Video Ad Serving Template). We think  “Ad Network? Video Network? Why Not Both?” takes an interesting look at how VAST opens the door to new innovations and technical advancements in online video advertising. Digital video’s growth is a hot topic in the industry, and its supporting architecture between video players and servers is something the IAB has standardized. In fact, it will be the subject of a panel at the upcoming IAB Annual Leadership Meeting: Ecosystem 2.0 on February 21. Don’t miss it, register today.