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VAST Buzz
Andy Atherton, co-founder and chief operating officer of Brand.net, wrote an article that appeared in today’s AdAge about VAST (Digital Video Ad Serving Template). We think ”Ad Network? Video Network? Why Not Both?” takes an interesting look at how VAST opens the door to new innovations and technical advancements in online video advertising. Digital video’s growth is a hot topic in the industry, and its supporting architecture between video players and servers is something the IAB has standardized. In fact, it will be the subject of a panel at the upcoming IAB Annual Leadership Meeting: Ecosystem 2.0 on February 21. Don’t miss it, register today.
Digital video is very much a hot topic in the advertising industry now, on and off the web! Look at the new Lincoln Square project in NYC, where they have installed video screens every 50 feet along Broadway on the upper west side. These screens don't have text of any kind, just moving images! The absence of language goes to show the power of video, as a part of this multibillion dollar project!