Terms & Conditions 3.0 in the news

the 3.0 of the IAB standard terms and conditions makes a whole lot of sense from a media marketing standpoint. The user volunteered data section is the best change in my opinion. Also the site data section is hugely important. Most businesses don't take the right approach to data segmentation and data analysis. This is an important focus.

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IAB is moving interactive advertising toward becoming even more transparent and accountable

Great Post. Thanks.

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This is really cool to see the new terms and conditions. I work for a data recovery company and I really do appreciate everything so much. This is really great. Thanks John

Thanks for taking the time to discuss this, I feel strongly about it and love learning more on this topic. If possible, as you gain expertise, would you mind updating your blog with more information? as it is extremely helpful for me.

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wo of the three changes don't seem to apply to 3.0, as they deal with managing products and services from different devices PC, iPhone, iPod touch, and a clarification of propriety information owned by iTunes and its licensors.

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No one ever pays attention to terms and conditions anyway

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Your article on the IAB was a good read, you cleared up a lot of things for me regarding advertising guidelines.
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great article! thank you for sharing!

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Hello Mr Jim, I did read your article and got to know why these IAB guidelines are good. I also read the inner part of User volunteered data, IO details, Performance data, Site data. I agree that this version is fabulous one.
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I agree with James that the user volunteer data section is the best addition to the IAB guidelines.
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These new terms and conditions verifies a few points before there could be any arguments over it. I think the advertisers have been safeguarded and they should get their monies worth now.

i'm interested to know more about the topic. But let's not forget to consider how to catch the attention of the crowd as well.

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The interactive advertising is the best bussiness solutions for increasingly personalized. It must be understood, however, it may be possible to reconcile the interactive advertising with the concept of transparency. That said there are so many opportunities. Unfortunately in Italy we are still far behind in terms of advertising investment when compared to countries such as Spain or France. Tanks for the post.

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