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The Buzz Around Mobile Marketing
With our Mobile Marketplace coming up on July 13, we’ve compiled a few articles to help bring you up to date on what’s going on in mobile marketing today.
In this ADWEEK article, branding and action begin to merge in cyberspace marketing messages
“Marketers see a benefit of using display to support brand building on online as well as on mobile channels, especially through use of the rich media [interactive display],..”
It’s never too early to start learning about Mobile Marketing according to this ClickZ article
“Mobile marketing is more about consumer touchpoints than media math. Before the question of whether to use mobile gets to the plan level, which is fraught with tough decisions and fights for survival, marketing leaders should be planning to use it far earlier in the decision process.”A few good tips from Eric Bader on how to market through mobile:
“Unlike static and one-way communications channels, mobile is about context and behaviors — great things for marketers. Here are a few ways to market through mobile that can be especially effective in reaching mobile consumers.”Adage reveals How Mobile Makes Bricks-and-Mortars Retail Accountable
“This is vastly important right now. In this economic environment, consumers are spending less, switching brands and going online to hunt for deals. Still, almost everyone makes unplanned purchases, and half of those purchase decisions happen in the aisle. Mobile presents a tremendous opportunity for brands to claim the last few feet and turn browsers into buyers.”View our full agenda and register today!
What: IAB Marketplace - Mobile
When: Monday, July 13
Where: The Roosevelt Hotel
Madison Ave at 45th St.
New York, NY 10017
Thanks for the links. With mobile marketing becoming so important, it is great to know what the top ad agencies are saying about it.
Mobile Marketing will be a much bigger opportunity in the next 2 years than the Internet has been in the past 10. And I should know - having started India’s first Internet portals as early as 1995, and now having created India’s only mobile media.if you about mobile marketing then vist:-http://www.txtimpact.com.
---randhir---
http://www.wire2air.com
In the B2C space there's a lot of buzz around mobile marketing, but in the B2B sector it's more likened to a whisper. B2Bs are missing out on super-sized opportunities for integrating a valuable new brand touch point for their customers and establishing a dynamic new communications channel with professional audiences. Well, there are many various articles about this sphere so I will definitely try to find more info and read it. Thanks a lot for the useful publication. Regards, Fred from mobile application development
Now days, Mobile Marketing is fast growing in the market because this is too cheap and best and one of the biggest advantage is that a common man have mobile, companies can easily communicate from them.
Text Voting or SMS polling is one of the best example of mobile marketing
http://txtvoting.com
I stress to all of my clients the importance of mobile marketing. These resources really convince them to trust me. Thanks.
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Mobile marketing is a huge potential source of traffic, customers and profit for your business, but as yet fairly untapped. Yet, over the next three years, it is predicted that more than half current internet users will be accessing the web via mobiles and other handheld devices.
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