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Interview with Social Media Expert Sarah Hofstetter from 360i
Our friends at Smartbrief just did a great interview with Sarah Hofstetter, VP of Emerging Media and Client Strategy at 360i, who is a keynote speaker at our upcoming Social Media Marketplace on May 18.
Now is a fantastic opportunity for brands to not only learn from those mistakes but take a disciplined, smart approach to social marketing, understanding how to motivate and engage audiences in their environments, resulting in advocacy, preference, sharing and loyalty.
Read the full interview on SmartBlog here: If You Can Get to Just 1: IAB Social Media Marketplace
And don’t forget to register for the IAB Social Media Marketplace.
I agree with the author that social media marketing is the latest buzz of the web. We can see that millions of users are registering in the social media sites like orkut, twitter, facebook etc. Many of the prominent websites are running to catch up with the social media trends. With better marketing and understanding we would be able to have a better and bright future in this space. John.
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Interesting interview. I've been trying to read up on social media marketing quite a lot recently and completely agree with what Sarah says:
"Now is a fantastic opportunity for brands to not only learn from those mistakes but take a disciplined, smart approach to social marketing"
I think a lot of companies are still behind in terms of marketing on the internet but there are plenty of social websites that make it easier than ever for businesses to establish themselves online.
Jack
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