Interview with Social Media Expert Sarah Hofstetter from 360i
Our friends at Smartbrief just did a great interview with Sarah Hofstetter, VP of Emerging Media and Client Strategy at 360i, who is a keynote speaker at our upcoming Social Media Marketplace on May 18.
Now is a fantastic opportunity for brands to not only learn from those mistakes but take a disciplined, smart approach to social marketing, understanding how to motivate and engage audiences in their environments, resulting in advocacy, preference, sharing and loyalty.
Read the full interview on SmartBlog here: If You Can Get to Just 1: IAB Social Media Marketplace
And don’t forget to register for the IAB Social Media Marketplace.