May 2009 Archives


Our friends at Smartbrief just did a great interview with Sarah Hofstetter, VP of Emerging Media and Client Strategy at 360i, who is a keynote speaker at our upcoming Social Media Marketplace on May 18.

Now is a fantastic opportunity for brands to not only learn from those mistakes but take a disciplined, smart approach to social marketing, understanding how to motivate and engage audiences in their environments, resulting in advocacy, preference, sharing and loyalty.

Read the full interview on SmartBlog here: If You Can Get to Just 1: IAB Social Media Marketplace

And don’t forget to register for the IAB Social Media Marketplace.


8 tips for Social Media

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blog-header-around-web.gifWith our Social Media Marketplace coming up, we’ve been combing the web for examples of what’s happening here and now with social media.

4 simple rules for generating traffic from forums

Don’t mention your Web site. Yes, you read that right. Do not mention your Web site in posts or refer to your signature, unless it is abundantly, extremely clear that it is acceptable. This isn’t your Twitter account or your Facebook page - this is the community space. The way you generate traffic from forums is generally through your signature. You do great things, you help people, and you make good posts. That makes people look at your signature and your profile, which is how you receive traffic.


4 Lessons for Social Media Marketers

4. Creativity wins A marketer with an understanding of social media and the need for engagement online tends to think outside the box. They don’t see Facebook or blogging, instead they see vessels for a conversation. Because of that mindset they’re poised to be creative with their social strategy.


plus, here’s a video describing Social Marketing in Plain English

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