IAB Delivers Briefing on the Current State of the US Interactive Advertising Economy

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Today, the IAB and PricewaterhouseCoopers released the IAB Internet Advertising Revenue Report for the first half of 2008.  In conjunction with this release, the IAB conducted a Webinar outlining the report’s findings along with insights and commentary on broad media industry and consumer trends from both Nielsen and comScore. For those who were not able to make it, you can download the presentations below.

Press Release   

PWC Internet Advertising Ad Revenue Report

Nielsen Online Cross Media Ad Spending Trends.pdf
comScore State of the US Online Retail Economy.pdf
  

  

 

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