UGC & Social Media Report Released

Lots of excitement here at the IAB, as the User Generated Content & Social Media was released today. User-Generated Content and Social Media Advertising Overview (.pdf) is the most recent in a series of papers that "will lead the way to a vigorous and healthy industry with commonly adopted terminology, practices and standards."

The paper explains how the platforms have fundamentally shifted the digital experience for consumers and advertisers alike, defines UGC and social media, provides a detailed overview of the latest advertising opportunities, and details case studies of campaigns that have successfully utilized UGC and social media.