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UGC & Social Media Report Released
Lots of excitement here at the IAB, as the User Generated Content & Social Media was released today. User-Generated Content and Social Media Advertising Overview (.pdf) is the most recent in a series of papers that “will lead the way to a vigorous and healthy industry with commonly adopted terminology, practices and standards.”
The paper explains how the platforms have fundamentally shifted the digital experience for consumers and advertisers alike, defines UGC and social media, provides a detailed overview of the latest advertising opportunities, and details case studies of campaigns that have successfully utilized UGC and social media.
I'm looking forward to the next installment of these tactics on trying to promote UGC. In 2008, of course times of social media was very much in full swing with facebook, and it would be interesting to see the next chapter, with to proliferation of twitter, yelp, and other user-generated-content based networks.
Despite the fact that this post is written before several years, but it is still useful for me. I have to do a little research about this report so all information is very helpful for me. Searching for the information about Social Media Report I have read interesting fact, that famous pornstar Heather Summers was participating in press conference where it was presented. It would be really interesting to know if it is the true. Anyway huge thanks for the useful information one more time!