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With our Digital Video Leadership Forum coming up this Monday, I want to spotlight Mediapost’s article on the benefits of online video advertising

The emergence of elaborated companion banners, animated overlays, repurposed text or product feeds and the ability to run non-video creative are just a few of the more recent innovations.

Video Advertising: A Performance Medium by Any Measure by Bill Todd.

Personalizing your creative video messages are also key in maximizing this technology. 

Not only can you optimize with video, but it is important to keep up to date with search as well. Max Kalehoff reminds us how to do so in this captivating blog post reminding us that we are nothing without a link.

 

Read More:

Video Advertising: A Performance Medium by Any Measure by Bill Todd

Making Video Personal by Phil Leggiere

You’re Nothing Without a Link by Max Kalehoff

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