Ecosystem 2.0 Live Blog - Sunday Evening

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Sunday 7:00pm
That’s it for tonight.  I’ve off to the welcome reception to enjoy some cocktails, meet some old friends, make some new ones and maybe even slip away for an In-N-Out Burger (which as a New Yorker, might be one of the finest treats of taking a trip out to the Southwest).

Tune in tomorrow for complete coverage of the day’s events. And don’t forget to come back to IAB.net after the conference for a full gallery of photos, video, presentations and more.  It’s going to be an exciting couple of days in Phoenix!

Sunday Evening 6:50pm
Another surprise this evening - the debut of the IAB Service Excellence Awards.  Randall Rothenberg is on stage giving some well deserved recognition to the IAB members who have gone above and beyond in contributing over the years.  Here’s a list of the winners and check back on in the coming days to IAB.net for a full gallery of those who have contributed so much to the industry.

Chairperson Appreciation Awards
Adrian D’Souza of CNET and Dan Murphy of Univision Online, Ad Operations Council
Bruce Rogers of the Walt Disney Internet Group, CFO Council
Mike Hurt of Microsoft, Digital Video Committee
Craig Swerdloff of Return Path, eEmail Committee
Dave Madden of Wild Tangent, Games Committee
Peter Blacker of Telemundo, Hispanic Committee
Gayle Guzzardo of Q Interactive, Lead Generation Committee
Andy Jedynak of WeatherBug and Gary Schwartz of Impact Mobile, Mobile Committee
Dave Morgan, formerly of AOL, Public Policy Council
Stephen Kim of Microsoft, Research Council
Michael Rosen of WeatherBug and Brian Quinn of The Wall Street Journal Digital Network, Sales Executive Council
Tim Armstrong of Google and David Karnstedt of Yahoo, Search Committee
Heidi Browning of FOX Interactive Media, User Generated Content Committee

Outstanding Achievement Awards
Adrian D’Souza and Dan Murphy
Trish Lemley
Gayle Guzzardo
David Sturman
Josh Baer
Stephen Kim

Sunday Evening 6:45pm
Wenda Harris Millard just left the stage and as your intrepid live blogger, I don’t know where to begin as the smoke pours out of my keyboard. If there was ever a way to kick off Ecosystem 2.0, this was it.  Ms. Millard focussed on change, the powerful change that has been sweeping through the marketing and advertising industry and will continue to do so at an even more rapid pace. She spoke of the consumer and how many years ago we knew the consumer would become the programmer of their own media.  However, we never anticipated that the consumer would also end up as the producer and the distributor. She spoke of the marketing process being in a strange, stagnant state in a dynamic world as the consumer is now ahead of the marketer. Research used to be all about input.  Now, it’s about output. We need to take responsibility for educating ourselves, marketers and agencies.  And we must help distinguish between quality and commodity.


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Wenda Harris Millard believes the coming year in media will be more volitile and hair-raising than the one that just passed.

Sunday Evening 6:15pm
Jim Spanfeller just left the stage after a brief reflection on this two-year tenure as Chairman of the IAB Board.  He pointed out three key items on his agenda when he took the position two years ago.  The first is making metrics more transparent as well as referenceable between online and offline media - something that the IAB has put a tremendous amount of diligence and effort into. Second was giving the IAB a seat in Washington, something achieved just over a year ago when the IAB opened its Washington, DC office.  And finally, he talked about content and how people go to the internet for great content - both editorial and services and we need to recognize that more than ever.

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Spanfeller states, “We need to acknowledge, nourish and recognize great content.”

Sunday Evening 6:00pm
A pleasant and well deserved surprise as Randall Rothenberg givens Jim Spanfeller an award for his contributions to the IAB and the industry.

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Sunday Evening 5:30pm
Let’s get the show on the road!  Randall Rothenberg, IAB President and CEO just opened up with some powerful remarks. He emphasized that this conference is about coming together to respond to industry demands.  It is incumbent on us to know and write the rules that will guide interactive moving forward.  Everyone is this room works hard to compete against each other and that drives tremendous growth.  But at the same time, we must also be willing to work together.  This is crucial as we work to drive ownership of the consumer.  He stated it best when he said “Ecosystem 2.0 is all of us working together to build businesses and improve lives.”

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Rothenberg draws smiles from the rooms when he says “We must be willing to beat each others brains out and we must be willing to work together.”

Sunday Evening 5:00pm
Hello and welcome to the Ecosystem 2.0 live blog from the IAB Annual Meeting in Phoenix, Arizona. Right now there’s a great buzz in the room. The general session is slowly filling up in anticipation of Randall Rothenberg, Jim Spanfeller and Wenda Harris Millard taking the stage to open the meeting. Stay tuned for photos, updates and commentary as the evening continues. And, please post your comments, questions and observations below. Remember to hit refresh throughout the next two days to keep up with all the action.

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