IAB Digital Advertising Arena

The digital advertising ecosystem has been opportunistically portrayed with excess complexity to the benefit of bankers and to the detriment of marketers, brands, and agencies. The IAB Arena portrays our ecosystem more accurately and accelerates the IAB ad technology and operations work that simplifies the supply chain that undergirds it.

Learn More: "IAB Unveils Ad Tech Org Chart" (Adweek)

Watch how the IAB Arena is built