Long Form Video

In its continued commitment to fostering a vigorous and healthy online video ecosystem, the Digital Video Committee of the Interactive Advertising Bureau (IAB) is proud to introduce the second in a series of whitepapers detailing widely used terminology, practices and standards.

This overview report:

  • Provides an overview of the current digital video ad market
  • Offers a comprehensive view on multiple forecasts for future ad revenue
  • Reviews common long form ad formats and other ad buying opportunities
  • Defines key terminology associated with long form video

Online video advertising has been around for almost a decade, but has emerged in the last few years as a material component of the interactive advertising marketplace. Forecasters agree that the online video advertising market will continue to grow substantially with factors like increased broadband penetration and the convergence of TV and PC playing a large role.

As the amount of advertising inventory within this segment increases, it is important to understand the different types of inventory available in order to assess the value of each type and to connect the advertiser with the desired audience. A number of whitepapers describing the overall digital video advertising landscape have been published by the IAB Digital Video Committee in the past and can be found at www.iab.net. This document focuses primarily on in-stream ad formats because long form video is mostly seen within in-stream environments.