Digital Video Ad Serving Template (VAST) Compliance

24/7 Media
A&E Television Networks
About, Inc.
AccuWeather.com
Adap.tv
adBrite, Inc.
Adconion Media Group
AdGent Digital
AdoTube
ADTECH
AOL
Auditude
Beliefnet, Inc.
BlackArrow, Inc.
blinkx
Blip Networks, Inc.
BrandAds
Brand.net
Brightcove
BrightRoll
Burst Media Corporation
Cars.com
ChoiceStream, Inc.
Clipcentric, Inc.
Collective
CPX Interactive
DoubleClick, Inc.
Edmunds.com
Embee Mobile
Extreme Reach
Eyeview Inc.
Flashtalking Inc.
Fox News Channel
FreeWheel
Glam Media
goviral
Hiro Media
Hulu
Innity
Innovid
InsightExpress
Interactive One
Jivox Inc.
Joost
Kontera Technologies, Inc.
LiveRail
Mansueto Ventures: Inc. & Fast Company
MediaMind
Mediaplex
Microsoft Advertising
Millennial Media
Mixpo
Ooyala
PointRoll
PulsePoint
Punto New Media
RadiumOne
Rhythm New Media
Smart AdServer
Specific Media
Spongecell
SpotXchange
Tapjoy, Inc.
Telemetry
The Business Insider
The New York Times Company
The Sales Athlete, Inc.
The Weather Company
Thomson-Reuters
Tremor Video
Tribune Company
TubeMogul
Twitch
Undertone Networks
Univision Interactive Media
US News & World Report
ValueClick Media
Vibrant Media
VideoHub (Tremor Video)
Vindico Group
World Wrestling Entertainment, Inc.
Yahoo!, Inc.
YuMe
ZEDO, Inc.

Please note that this program is for IAB Members only.

This Video Ad Serving Template (“VAST”) includes a standard XML-based ad response for in-stream video as well as an XML Schema Definition (“XSD”) for developers. It is meant to accommodate the majority of current practices within the online digital video advertising business.

VAST is designed for any on-demand video player where the ad response is parsed prior to play. For example, use of this standard would be appropriate within an Adobe Flash player if the ad response was requested and parsed in ActionScript but would not be appropriate if contained directly within a SMIL playlist directly sent to the player. It may be possible to use this XML format for applications other than on-demand viewing such as live video streaming, downloadable video players, set-top boxes, etc, but those applications are explicitly beyond the scope of the current effort.

The goal of this specification is to be compatible with any video player framework that has the ability to be scriptable. It will be up to each Secondary Ad Server to develop its own implementation of the standard and it will be up to each publisher or vendor to implement the standard in their Primary Ad Server and their Video Players.

Compliance Program for IAB members:

The IAB VAST Compliance Seal program has been designed to integrate into compliant member sites with ease. The IAB suggests that compliant member sites post the compliance seal in their online media kit as well as in their print versions. Media buyers will be educated about the benefits of VAST and be encouraged to look for the seal. The compliance seal must be placed according to IAB standards and should not be altered in any way. 

VAST Compliance Defined
 
Publishers who are VAST compliant self attest that they have implemented the standard XML-based ad response for in-stream video ad serving, as well as the XML Schema Definition (“XSD”) for developers.

How to Obtain the Compliance Seal:

In order to obtain the seal, a member company should download and fax the IAB Compliance Seal Application. Once the form has been received and reviewed, and assuming compliance, an attachment with the seal will be received by the compliant IAB member-company’s site.