Digital Video Ad Format Compliance

Adapt.tv Inc.
Adify
AdTech
Auditude
BabelGum
Beliefnet.com
BlackArrow, Inc.
Break Media
Brightcove
Broadband Enterprises
Burst Media Corporation
Cars.com
CBS Interactive
CNN.com
Cox Newspapers, Inc.
CPX Interactive
Disney Interactive Media Group
DoubleClick, Inc.
Eyeblaster
Eyewonder
Fox Interactive Media/MySpace
Fox News Channel
FreeWheel
The Google Content Network
Hoover's
Innovid
InsightExpress
Joost
Jump TV
Kontera Technologies, Inc.
LiveRail
Martha Stewart Living Omnimedia
NAVTEQ
Panache
Pointroll
Reuters Media
SpotXchange
The Sales Athlete, Inc.
Time Inc.
Tremor Media
Unicast
Univision Interactive Media
Vibrant Media
VideoEgg
World Wrestling Entertainment, Inc.
Yahoo!, Inc.

The Digital Video In-Stream Ad Format Guidelines give advertisers and their agencies the ability to develop advertising content with consistent specifications, which can be accepted by many of the leading interactive publishers. The purpose of this set of guidelines is to lend efficiency to the online ad-creation and media-buying communities. Agencies, advertisers and their creative partners are encouraged to seek companies that are compliant to take full advantage of this ease of use.

Compliance Program for IAB members:

The IAB Digital Video Ad Format Compliance Seal program has been designed to integrate into compliant member sites with ease. The IAB suggests that compliant member sites post the compliance seal in their online media kit as well as in their print versions. Media buyers will be educated about the benefits of Digital Video Ad Format Guidelines and be encouraged to look for the seal. The compliance seal must be placed according to IAB standards and should not be altered in any way.

Digital Video Ad Format Compliance Defined

Publishers who are compliant with the Digital Video Ad Format Guidelines self attest that they offer advertisers linear video ads with either 4:3 or 16:9 aspect ratio, and at least one of the following companion ad sizes: 300X250, 300X100, 469X60, 728X90, 300X60. For non-linear video ad formats, publishers must offer overlay ads of either 300X50 or 450X50.

How to Obtain the Compliance Seal:

In order to obtain the seal, a member company should download and fax the IAB Compliance Seal Application. Once the form has been received and reviewed, and assuming compliance, an attachment with the seal will be received by the compliant IAB member-company’s site.