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Digital Video Ad Format Compliance

Please note that this program is for IAB Members only.

The Digital Video In-Stream Ad Format Guidelines give advertisers and their agencies the ability to develop advertising content with consistent specifications, which can be accepted by many of the leading interactive publishers. The purpose of this set of guidelines is to lend efficiency to the online ad-creation and media-buying communities. Agencies, advertisers and their creative partners are encouraged to seek companies that are compliant to take full advantage of this ease of use.

Compliance Program for IAB members:

The IAB Digital Video Ad Format Compliance Seal program has been designed to integrate into compliant member sites with ease. The IAB suggests that compliant member sites post the compliance seal in their online media kit as well as in their print versions. Media buyers will be educated about the benefits of Digital Video Ad Format Guidelines and be encouraged to look for the seal. The compliance seal must be placed according to IAB standards and should not be altered in any way. 

How to Obtain the Compliance Seal:

In order to obtain the seal, a member company should download and fax the IAB Compliance Seal Application. Once the form has been received and reviewed, and assuming compliance, an attachment with the seal will be received by the compliant IAB member-company’s site.