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Rich Media Creative Guidelines Compliance

Please note that this program is for IAB Members only.

The Rich Media Creative Guidelines give advertisers and their agencies the ability to develop advertising content with consistent specifications, which can be accepted by many of the leading interactive publishers. The purpose of this set of guidelines is to lend efficiency to the online ad-creation and media-buying communities. Agencies, advertisers and their creative partners are encouraged to seek companies that are compliant to take full advantage of this ease of use.

Compliance Program for IAB members:

The IAB Rich Media Creative Compliance Seal program has been designed to integrate into compliant member sites with ease. The IAB suggests that compliant member sites post the compliance seal in their online media kit as well as in their print versions. Media buyers will be educated about the benefits of Rich Media Creative Guidelines and be encouraged to look for the seal. The compliance seal must be placed according to IAB standards and should not be altered in any way.

Publishers who are compliant with the Rich Media Creative Guidelines self attest that they accept, as a minimum, each of the creative specifications defined in the guidelines. Publishers may accept higher specifications at their sole discretion, but are required to accept all creative submitted within the Rich Media Creative Guidelines.

How to Obtain the Compliance Seal:

In order to obtain the seal, a member company should download and fax the IAB Compliance Seal Application. Once the form has been received and reviewed, and assuming compliance, an attachment with the seal will be received by the compliant IAB member-company’s site.