Ad Standards & Guidelines

The IAB works with publishers, marketers, agencies and other industry associations to formulate and develop interactive advertising standards and guidelines.  These standards and guidelines play a vital role in creating efficiency in the interactive marketplace.

Ad Campaign Measurement & Audit Guidelines
Ad Campaign Measurement Process Guidelines
Ad Unit Guidelines
Digital Video Ad Format Guidelines & Best Practices
Digital Video Ad Measurement Guidelines
Digital Video In-Stream Ad Metrics Definitions
Email Guidelines
Lead Generation Best Practices & Glossary
Pop-up Guidelines
Privacy Principles
Rich Internet Application Guidelines
Rich Media Creative Guidelines
Rich Media Measurement Guidelines
Terms and Conditions
Universal Ad Package