Standards, Guidelines & Best Practices

In an effort to promote operational efficiency, accountability and effectiveness throughout the industry, the IAB provides a variety of resources to publishers, marketers, and agencies. These resources are formulated and developed by industry leaders in association with the IAB.

These resources deliver far reaching expert solutions that positively affect the interactive marketplace.

View IAB interactive advertising Guidelines and Best Practices.

Get the latest news and information on Audience Measurement.

Streamline your business with our Ad Operations Tools & Best Practices.

Learn about digital video, games, mobile and user-generated cotent & social media as Emerging Interactive Platforms.

View our Archived Resources & Case Studies.

New to interactive? Check out our Interactive 101 Glossary.