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The Leadership Forum: Broadband and Beyond is filling up at a record pace. Last year’s event sold out and this year’s is sure to also. Register Now and don’t miss out. Be there with the leading publishers, marketers and agencies including American Express, Pfizer, Polo Ralph Lauren, Digitas, Starcom and many more Broadband and emerging technologies are redefining advertising by delivering the true power of engagement. As consumer generated media continues to build and the media landscape becomes ever more fragmented, marketers must learn to harness and integrate these new platforms as an integral part of their marketing strategies or risk becoming irrelevant. The IAB Leadership Forum Broadband and Beyond is the one event that provides marketers and agencies with the latest tools, techniques and analysis on how broadband it redefining advertising and allowing for an unprecedented level of consumer engagement. |
Produced by: Speaking Opportunities |
IAB Informer Archive- April, 2006
INTERNET ADVERTISING REVENUES GROW 30% TO A RECORD $12.5 BILLION IN ’05
New York, NY (April 20, 2006) – The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) today released the Internet Advertising Revenue Report including final numbers for Q3, Q4, and full year 2005. The report states that Search, Classifieds, Display, and Rich Media all continue to grow at a healthy rate. Overall internet advertising revenues (U.S.) for 2005 totaled $12.5 billion, a new annual record exceeding 2004 by 30%. Q4 2005 internet advertising revenues totaled a record $3.6 billion, representing a 34% increase over same period in 2004.
”Interactive Advertising continues to experience tremendous growth as marketers experience its overall effectiveness in building brands and delivering online and offline sales,” said Greg Stuart, CEO, Interactive Advertising Bureau. “We are confident that this growth trend will continue as more marketers find Interactive to be an imperative and additional platforms including broadband video, gaming, iPTV and others continue to emerge as real opportunities.”
“The Internet continues to be a vibrant and ever-changing channel, providing advertisers with broad offerings that enable them to promote their brands using a highly cost effective platform,” says David Silverman, Partner, Assurance, PricewaterhouseCoopers. “This year’s record figure of annual internet advertising revenue demonstrates the enduring enthusiasm for the medium as a whole.”
“Continued strong growth in online advertising documents that an increasing number of advertisers and marketers see the Internet is an essential brand-building component in their media planning,” adds Peter Petrusky, Director, Advisory, PricewaterhouseCoopers. “The Internet delivers the right audience at the right time - a winning combination for all types of marketers. We expect to see continued growth in Internet advertising spend."
Download FY 2005 Internet Advertising Revenue Report (1.11MB pdf)
(April 20, 2006)
For a full agenda, visit www.iab.net/broadband2006
When: May 15, 2006
8:00am – 8:45am – Registration
8:45am – 6:15am – General Session
6:15pm – 7:15pm – Cocktail Party
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Rich Media Measurement Certified Ad Impression Measurement If you would like more information on any of the committees, please email jayne@iab.net. |
Broadband Video Commerical Measurements Guidelines These Guidelines are intended to further supplement the Ad Campaign Measurement and Audit Guidelines released in 2004, which details the standard for counting an online ad impression. Specifically, broadband video commercial measurement guidelines will determine at what point a broadband video commercial is counted. A “Broadband Video Commercial” is defined as a commercial that may appear before, during, and after a variety of content including streaming video, animation, gaming, and music video content in a player environment. This definition includes Broadband Video Commercials that appear in live, archived, and downloadable streaming content. These guidelines address on-line browser or browser-equivalent based Internet activity that involves streaming video and audio advertising content and are principally applicable to Internet media companies and ad-serving organizations. For more information, please visit |
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If you have not heard of AdEx, please contact Leo Scullin immediately. Data feeds are scheduled to begin in late 2006 and your ad ops teams will need lead time to be ready. |
AdEx | |||
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Media Credit System | ||||
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The IAB/ABCe International Spiders & Bots List | ||||
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Truste Trusted Download Program A lack of standard and definitions has made it difficult for consumers and businesses alike to determine what it “spyware” and what is legitimate software. The Trusted Download Program certification program combines strict standards, thorough review, ongoing monitoring, enforcement mechanisms and powerful market incentives. Please visit www.truste.org/trusteddownload to learn more about the program. | ||||
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Ts&Cs Late Creative
Members may still add their company to the list on www.iab.net/standards/tandc.asp. Please contact erica@iab.net for more information. | ||||
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Everyone in the marketing business has been predicting the rise of completely fragmented, highly customized media for years. Now that it’s actually happened, how should those constituencies adapt to revolutions that include everything from the VOD-driven video iPod to gaming and blogs? This two-day conference, featuring speakers from major clients, agencies and media companies, will give you the download. If you are a brand marketing executive, product marketing manager, interactive marketing executive, brand strategy director, creative director, or media executive, you must attend the Digital Marketing Conference! Designed by the editors of Adweek, Brandweek and Mediaweek magazines, the conference incorporates case studies and real-life metrics in every session. A keynote address will be given by Carla Hendra, Co-Chief Executive Officer of Ogilvy North America. For a complete agenda and to register, visit www.DigitalMarketingConference.com.
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Confirmed speakers include: Michael Barrett Sean Finnegan Matt Freeman Clark Kokich Mike Shaw |
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MIXX Conference and Expo is on September 25th - 26th |
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THE 47TH CLIO FESTIVAL IN SOUTH BEACH |
Welcome to The IAB’s New Members:
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Adscape Media – www.adscapemedia.com |
PricewaterhouseCoopers – www.pwc.com |
Committee Feature
IAB’s Games Committee Sparks Interest
The IAB Games Committee has sparked interest from many gaming-industry members in the past two months. Chaired by Dave Madden, Wild Tangent, the Games Committee is tackling barriers facing the gaming industry.
The committee is currently working on efforts to develop education resources that will help create a common vernacular to make it easier for advertisers to understand the gaming industry.
Also seated in the committee are:
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Matthew Anello , UGO
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David Haslam, Bell South Internet
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If you are interested in Jayne Dow, Director Membership & Committees jayne@iab.net or Tom Liodice, Member Services Coordinator, tom@iab.net |
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Cendant Travel Distribution Cendant has a number of compelling consumer offerings that provide the leisure traveler with breadth of choice, great value — both online and offline — and solid customer service. The 22 brands that comprise Travel Distribution Services include some of the most well-known sites that consumers use everyday, such as www.orbitz.com, www.cheaptickets.com and www.away.com. |
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