IAB Informer Archive- May, 2006

Rich Media Measurement
The Measurement Task Force and Rich Media Task Force have contributed members to a Rich Media Measurement Working Group that has started working together to develop a standard, and draft guidelines around, the counting of a rich media ad impression. Any IAB Member-company who is involved in the serving of rich media advertising should be a part of this working group, which will be drafting the guidelines over the next few months.

Next meeting of the Rich Media Measurement task force will be Tuesday, May 23rd from 11-1pm EST.
For more information, please contact Erica at erica@iab.net.

Certified Ad Impression Measurement
IAB members continue to pursue auditing and certification in support of industry wide standards for certified ad impression numbers. For a list of companies who have completed or are committed to certification, please visit www.iab.net/standards/measurement.asp.
For more information, please contact Leo at leo@iab.net.

If you would like more information on any of the committees, please email jayne@iab.net

Broadband Video Commerical Measurements Guidelines
In a continued effort to lend efficiency to the online ad creation and media buying communities and to foster an environment of open dialogue on outstanding issues and concerns, the IAB’s Broadband Committee and Measurement Task Force are in the process of creating a set of Broadband Video Commercial Measurement Guidelines. As broadband proliferates, the interactive industry recognizes the importance of delivering a standardized set of measurement guidelines earlier rather than later so that infrastructure development and business practices can be informed at the earliest stage.

These Guidelines are intended to further supplement the Ad Campaign Measurement and Audit Guidelines released in 2004, which details the standard for counting an online ad impression. Specifically, broadband video commercial measurement guidelines will determine at what point a broadband video commercial is counted. A “Broadband Video Commercial” is defined as a commercial that may appear before, during, and after a variety of content including streaming video, animation, gaming, and music video content in a player environment. This definition includes Broadband Video Commercials that appear in live, archived, and downloadable streaming content.

These guidelines address on-line browser or browser-equivalent based Internet activity that involves streaming video and audio advertising content and are principally applicable to Internet media companies and ad-serving organizations. The guidelines will be finalized and released at the IAB Leadership Forum: Broadband & Beyond on May 15, 2006.

For more information, please visit www.iab.net/standards/broadband_video.asp or contact Erica at erica@iab.net