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Register by July 21st and save $100! Don’t miss the must-attend event of the year - it's MIXX, the official Interactive Conference, Expo and Awards show of Advertising Week 2006. MIXX it up with the top marketers, agencies and publishers coming together to address the hot-button issues facing the industry today. Don’t miss our all-star lineup of top-notch speakers — Hear from keynote Jeff Zucker, on how interactive is changing the traditional advertising model. And, our line-up of industry heavyweights will share their visions for what’s next and what it will take to leapfrog your competition and steer your business into the future. Don’t miss these exciting speakers and more:
And this year, hear from the experts themselves — Consumers in the MIXX. Hear from everyday consumers how they use media, how it fits into their lives and what they really think about the new technologies and media platform. Don’t MIXX out! Register now for the Interactive Conference of the year and save $100 if you register by July 21. Qualified Marketers and Agencies attend for free. Click here to see if you qualify or register now at www.mixx-expo.com. |
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IAB Informer Archive- July, 2006
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Co-produced by the IAB and Adweek Magazines, the MIXX Awards is the official Interactive awards show of Advertising Week 2006 and the pre-eminent awards show of the Interactive Industry. The MIXX Awards is the only juried competition that recognizes excellence in both creativity and effectiveness in interactive advertising. Submit your campaign now at www.mixx-awards.com. Deadline is August 4th so submit now. The coveted MIXX Awards is judged by an all-star panel of highly acclaimed brand marketers who have direct control over some of the largest advertising budgets including the following marketing executives: “The MIXX Awards represent the gold standard in Interactive advertising and the winners stand as vital examples of how to create successful Interactive campaigns,” said Bob Liodice, president and CEO, Association of National Advertisers. “I am thrilled to be a part of this esteemed panel of judges for this coveted industry award." |
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Post your jobs with the IAB and fill all your open positions now! |
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Rich Internet Application Measurement
Development frameworks such as AJAX make it possible to create dynamic sites with the ability to reload or change parts of pages without reloading the entire page. If you are an IAB member heavily involved in Rich Internet/AJAX Application development, and would like to join a working group of the Measurement Task Force tasked with creating guidelines for Rich Internet/AJAX advertising measurement, please contact Jeremy Fain at Jeremy@iab.net.
Rich Media Measurement
The Measurement Task Force and Rich Media Task Force have formed a Rich Media Measurement Working Group that is working together to develop a standard, and draft guidelines around, the counting of a rich media ad impression. Any IAB Member-company who is involved in the serving of rich media advertising should be a part of this working group which has already had two meetings. For more information and to get involved now, please contact Erica at erica@iab.net.
Broadband Video
Commercial Measurement Guidelines
In a continued effort to lend efficiency to the online ad creation and media buying communities and to foster an environment of open dialogue on outstanding issues and concerns, the IAB’s Broadband Committee and Measurement Task Force have released a set of Broadband Video Commercial Measurement Guidelines. As broadband proliferates, the interactive industry recognizes the importance of delivering a standardized set of measurement guidelines earlier rather than later so that infrastructure development and business practices can be informed at the earliest stage.
These guidelines are intended to further supplement the Ad Campaign Measurement and Audit Guidelines released in 2004, which details the standard for counting an online ad impression. Specifically, broadband video commercial measurement guidelines will determine at what point a broadband video commercial is counted. A “Broadband Video Commercial” is defined as a commercial that may appear before, during, and after a variety of content including streaming video, animation, gaming, and music video content in a player environment. This definition includes Broadband Video Commercials that appear in live, archived, and downloadable streaming content.
These guidelines address on-line browser or browser-equivalent based Internet activity that involves streaming video and audio advertising content and are principally applicable to Internet media companies and ad-serving organizations.
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INTERNATIONAL
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Akamai - www.akamai.com
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Hearst Magazines - www.hearstmags.com |
IAB Terms & Conditions Task Force
The IAB Ts&Cs Task Force has been very diligent in their mission to educate key stakeholders on the IAB/AAAAs Terms & Conditions and support their adoption. Chaired by Derek van Straaten, Director, AOL Media Networks, the task force has specifically focused their efforts in the last year on addressing and helping to alleviate the industry obstacle of “late creative.”
“The Ts&Cs Task Force is a dedicated group of individuals from all areas of the IAB membership who are interested in supporting a more efficient manner of conducting business that is reasonable for both parties,” said Derek van Straaten. “With more and more advertising dollars being allocated to interactive, it will be critical that the industry continue to mature by reducing operational inefficiencies."
Also seated on the committee are:
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Rebecca Weinstein, 24/7 Real Media, Inc. |
Chris Theodoros, Google, Inc. |
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ROOT Exchange announced the industry’s first “Independence Day for Leads.” ROOT Exchange announced the industry’s first transparent online marketplace for leads, offers new insight into lead-generation, making buyers and sellers of leads smarter and saving them time and money. Advertisers, or lead buyers, are able to specify the characteristics of the leads they want to buy, the quantity they wish to receive, and the price they are willing to pay. They can then get a price quote in real-time for all leads of that type that enter the Exchange. For more information, visit www.rootexchange.com |
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Upcoming Meetings: Committee, Council & Task Force
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Search Evangelism Sub-Committee |
Games Committee Meeting |
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Search Committee Meeting | |
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Lead Generation Sub-Committee |
Hispanic Committee Meeting |
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