IAB Informer Archive- August Special, 2006

MIXX is THE place to be during Advertising Week 2006!
DON'T MIXX OUT!

As the Official Interactive Event of Advertising Week 2006, the MIXX Conference and Expo is THE preeminent event for marketing and agency professionals as well as the publishers and technology firms who help drive their efforts. By combining the industry's most prominent and influential speakers, the most pressing and innovative topics, and highly productive networking opportunities, MIXX delivers an unparalleled conference experience and is the ONE event that must be on your schedule to attend.

"The MIXX represents the very best in Interactive Advertising," said Bob Liodice, CEO of the Association of National Advertisers (ANA). "Marketers recognize that Interactive advertising has become a critical component of their marketing mix and the MIXX Conference will show them how to integrate it successfully."

Over the two days marketers and agency professionals will find ways to reach their target audiences; build more engaging brands; and achieve real results from their advertising dollars. And it is a great place to network and debate with your peers.

MIXX Agenda Highlights - Explore the future, understand the possibilites, don't MIXX out!

•Charlie Rose Interviews Media Powerhouse ... Harvey Weinstein, Co-Chairman, The Weinstein Company and one of the most innovative entertainment executives in the world. Learn how Harvey Weinstein is using interactive and new technologies to reinvent movie distribution and marketing.

• CMO Panel: Engaging the Now in Control Consumer
As consumers usurp control of their media experiences, how do marketers stay relevant and engage their customers with compelling brand experiences? Hear from CMOs of Fortune 500 companies.

• Mid-Morning Keynote Address
"Cause Marketing" has been greatly aided by the evolution of the use of interactive and internet technology. In this session we will hear from Paul Dioguardi, CEO of the ONE.org, established by U2's Bono. Paul will be introduced by Viewpoint CEO, Patrick Vogt.

• The Race is On – Consumer Generated Content vs. Original
Hear from all sides of this hotly debated topic – from well known brands to newly created sites and directly from the consumers that are creating their own content. Who will win – David or Goliath?

• The Future: What will Tomorrow Bring?
With the Interactive industry moving at light-speed, marketers and agencies are challenged to stay ahead of the game. Hear directly from the leaders of the Interactive Media Industry on their vision for what’s next.

• Deep Dive Sessions – A broad swipe across specific topics including Mobile, Broadband, Gaming and Emerging Platforms—you will have the chance to choose from five different areas and completely immerse yourself in every element of these exciting new technologies and how they will impact your business.

• Consumers in the MIXX: Create, Customize, Share
See how Creative Directors are put to the test when they present cutting-edge work designed to a group of one of the most sought-after demographics—teens.

Where it is: Crowne Plaza Hotel, Times Square, New York City

MIXX it up in the Exhibit Hall

The MIXX Exhibit Hall features an all-star line-up of exhibitors showcasing the latest advertising and marketing technologies and solutions. As an Exhibit Hall attendee, you also have the opportunity to attend the sponsored workshop sessions. Register now for your FREE Exhibit Hall pass or visit the Exhibit Hall Agenda.

We heard you! After a flood of requests to extend our submission deadline, we've moved the closing date to August 11. Don't MIXX out. The prestigious MIXX Awards give your work the highest profile platform for recognition and reward. MIXX is about strategy, execution, results. So submit now to enter your campaign.

With 19 categories including: Broadband, Mobile, Gaming, Brand Awareness, Search, Rich Media and more, the coveted MIXX award is THE award of the Interactive Industry.

Be sure to also reserve the night of the 26th for the IAB's annual MIXX Awards Dinner and Gala. The show will be emceed once again by the hilarious Richard Jeni, winner of the American Comedy Award for Best Male Stand-Up and the Cable Ace Award for Best Stand-Up Comedy Special, as well as co-star with Jim Carrey in “The Mask”.

Register now at www.mixx-awards.com.

Join the Prestigious
MIXX of Competitors:

• Anheuser Busch
• Audi
• Avis
• Bank of America
• Gatorade
• Gillette
• Hewlett-Packard
• Honda
• Jaguar
• Jet Blue
• Logitech
• Masterfoods
• Mercedes Benz
• McDonald's
• Motorola
• Nokia
• Noxzema
• Office Depot
• Prilosec
• Sheraton
• Subway
• Tylenol
• Verizon
• Wyndham Hotels