IAB Informer Archive- November, 2006

INTERNET ADVERTISING REVENUES SURPASS $4 BILLION FOR Q3 2006

Record Industry Growth and Largest Quarter Ever

On November 14, 2006 the IAB and PricewaterhouseCoopers announced that Internet advertising revenues reached an estimated new record of $4.2 billion for the third quarter of 2006. The 2006 third quarter revenues represent a 33 percent increase over Q3 2005 of $3.1 billion and a 2 percent increase over the Q2 2006 total of nearly $4.1 billion.

"The consistent growth of online advertising is a clear indication that marketers continue to embrace the true power of Interactive Advertising," said Sheryl Draizen, SVP, General Manager, IAB. "Marketers are experiencing how this medium enhances their ability to target and engage the audience that matters to their brand and then measure its effectiveness in ways no other medium provides."

"Interactive advertising, with its eighth consecutive quarter of growth and the largest single quarter ever, is on pace for its biggest year. This growth follows the trend of where consumers are spending their media time and the unique ability of Interactive advertising to effectively target and monitor ad campaigns", said David Silverman, Partner, Assurance, PricewaterhouseCoopers.

Quarterly Internet Ad Revenues Surpass $4 Billion
$ Millions

Conducted by the New Media Group of PricewaterhouseCoopers, the "Advertising Revenue Report" was started by the IAB in 1996, and represents data from all companies that report meaningful online advertising revenues. The results are considered the most accurate measurement of Interactive advertising revenues because the data is compiled directly from information supplied by companies selling advertising on the Internet. The survey includes data concerning online advertising revenues from Web sites, commercial online services, free e-mail providers, and all other companies selling online advertising. First and third quarter revenue reports are estimates, with the actual figures being released along with second and fourth quarter data respectively. PwC does not audit the information and provides no opinion or other form of assurance with respect to the information.

The IAB sponsors the Internet Advertising Revenue Report, which is conducted independently by the New Media Group of PricewaterhouseCoopers. The full report is issued twice yearly for full and half-year data, and top-line quarterly estimates are issued for the first and third quarters.

New Products

Standards and Guidelines

Industry Initiatives

What is causing your ad impression discrepancies? How much of your traffic is really from your customers vs. non-human agents? Are you filtering with the same list as the third party ad servers and other publishers? Who’s really visiting your web site? How are your customers using your site?

The IAB/ABCe International Spiders & Bots List can help you answer all these questions.  It is the most comprehensive and current public list of non-human user agents in the world. Updated monthly by some of the largest publishers and most experienced web-audit experts, this list is necessary for accurately filtering your advertising and web server logs. It knows which bots are still active and which are not.  The major publishers and third-party ad-servers are using it, and if discrepancies are an issue for you, you should be using it too.  Without it, you will never know what is real and what is not. Contact Jeremy Fain (jeremy@iab.net) if you have questions.

Of Interest...