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Standards, Guidelines & Best Practices

Information from the IAB Public Policy Office

IAB Measurement Certification & Ad Standards Compliance: Company List

View the IAB Councils, Committees & Working Groups

IAB Products to Keep You Informed

IAB Products for Your Business

IAB Compliance Seal Program

IAB Products & Industry Services

Whether it’s keeping you informed, creating products for your business or delivering resources to help you work efficiently and effectively – the IAB is dedicated to your growth in the interactive landscape. Take advantage of our work and products to help you get ahead in interactive.

Standards, Guidelines, Best Practices & more resources

Ad Standards & Creative Guidelines
Data Usage & Control
Digital Video Guidance
Email & Lead Generation

IAB Compliance Seal Program
Measurement Guidelines
Mobile Guidance
Networks & Exchanges Quality Assurance Guidelines

Operational Efficiency Best Practices
Platform Status Reports
Social Media Guidance
Terms & Conditions

IAB Measurement Certification & Ad Standards Compliance: Company List

Information from the IAB Public Policy Office

View the IAB Councils, Committees & Working Groups

IAB Products to Keep You Informed

IAB Products for Your Business

IAB Compliance Seal Program
     - Rich Media Creative Guidelines Compliance
     - Universal Ad Package Compliance
     - Digital Video Ad Format Compliance
     - Digital Video Ad Serving Template (VAST) Compliance
     - Digital Video Player-Ad Interface Definitions (VPAID) Compliance