Press Releases http://dev02.www02.atlasworks.com/recent_press_releases The latest press releases from the Interactive Advertising Bureau. Tue, 20 Nov 2007 00:00:00 -0600 Mon, 12 May 2008 10:31:09 -0500 greg.vanullen@iab.net (Greg Van Ullen) greg.vanullen@iab.net (Greg Van Ullen) http://www.iab.net/media/image/iab-logo-rss.gif Press Releases http://dev02.www02.atlasworks.com/recent_press_releases 144 40 The IAB Issues Revised Ad Unit and Rich Media Creative Guidelines for Public Comment /about_the_iab/recent_press_releases/press_release_archive/press_release/284964?gko=1874c Fostering Ongoing Standardization and Innovation in the Online Industry New York, NY (May 8, 2008)--The Interactive Advertising Bureau (IAB) today announced the release of a set of Revised Ad Unit Thu, 08 May 2008 12:30:00 -0500 /about_the_iab/recent_press_releases/press_release_archive/press_release/284964?gko=1874c The Interactive Advertising Bureau Launches Digital Video In-Stream Ad Format Guidelines /about_the_iab/recent_press_releases/press_release_archive/press_release/278736?gko=1874c Simplification and Efficiency Lead the Way to Continued Explosive Growth NEW YORK, NY (May, 5, 2008) -The Interactive Advertising Bureau (IAB) today announced the release of "Digital Video In-Stream Ad Mon, 05 May 2008 09:00:00 -0500 /about_the_iab/recent_press_releases/press_release_archive/press_release/278736?gko=1874c The Interactive Advertising Bureau and the Web Analytics Association Increase Collaboration on Web Metrics Standards /about_the_iab/recent_press_releases/press_release_archive/press_release/262455?gko=1874c NEW YORK, NEW YORK (April 21, 2008) - Today the Interactive Advertising Bureau (IAB) and the Web Analytics Association (WAA) announced their intention to work more closely together to increase Sun, 20 Apr 2008 08:00:00 -0500 /about_the_iab/recent_press_releases/press_release_archive/press_release/262455?gko=1874c "User-Generated Content and Social Media Advertising Overview" Released by the IAB /about_the_iab/recent_press_releases/press_release_archive/press_release/253297?gko=1874c A Road Map for Reaching the Online Consumer in the Digital Ecosystem NEW YORK, NEW YORK (April 16, 2008)--The Interactive Advertising Bureau (IAB) today announced the release of "User-Generated Content Wed, 16 Apr 2008 15:00:00 -0500 /about_the_iab/recent_press_releases/press_release_archive/press_release/253297?gko=1874c The Interactive Advertising Bureau Issues Digital Video Ad Format Guidelines for Public Comment /about_the_iab/recent_press_releases/press_release_archive/press_release/241434?gko=1874c Continues Its Work To Bring Efficiency and Standardization Online NEW YORK, NY (April 3, 2008) - In its continuing strategy to enhance marketplace efficiency the Interactive Advertising Bureau (IAB) today Thu, 03 Apr 2008 13:00:00 -0500 /about_the_iab/recent_press_releases/press_release_archive/press_release/241434?gko=1874c Leading Media Companies Expand Roles and Capabilities, Meeting Marketers' Ever-Growing Digital Needs, Says Joint IAB/Booz Allen Hamilton Study /about_the_iab/recent_press_releases/press_release_archive/press_release/195129?gko=1874c Media Companies Taking on Creative Development, Behavioral Targeting, Consumer Insights, and ROI Capabilities Lack of Standardized Measurement, Education Seen as Key Barriers to Online Growth   HD Marketing in 2010: Mon, 25 Feb 2008 12:45:00 -0600 /about_the_iab/recent_press_releases/press_release_archive/press_release/195129?gko=1874c Internet Advertising Revenues Again Reach New Highs, Estimated to Pass $21 Billion in 2007 and Hit Nearly $6 Billion in Q4 2007 /about_the_iab/recent_press_releases/press_release_archive/press_release/195115?gko=1874c Full-Year 2007 and Q4 Results Continue Industry's Record-Breaking Year-on-Year and Quarter-on-Quarter Growth, According to IAB and PwC NEW YORK, NY (February 25, 2008) - The Interactive Advertising Bureau (IAB) and Mon, 25 Feb 2008 09:00:00 -0600 /about_the_iab/recent_press_releases/press_release_archive/press_release/195115?gko=1874c Interactive Advertising Bureau's Board of Directors Adopts Privacy Guidelines for Interactive Advertising /about_the_iab/recent_press_releases/press_release_archive/press_release/195099?gko=1874c Standards Define Privacy and Security Practices Across the Industry, Ensuring Consumer Control and Continued Delivery of Relevant Communications Phoenix, Arizona (February 24, 2008)--The Interactive Advertising Bureau (IAB) today announced the Sun, 24 Feb 2008 15:00:00 -0600 /about_the_iab/recent_press_releases/press_release_archive/press_release/195099?gko=1874c IAB Defines Online Lead Generation Best Practices for U.S.-Based Advertisers and Publishers /about_the_iab/recent_press_releases/press_release_archive/press_release/178083?gko=1874c Reflects Interactive Industry's Commitment to Consumer Privacy and Protection New York, NY (February 7, 2008) - The Interactive Advertising Bureau (IAB) today announced the release of "Online Lead Generation: B2C Thu, 07 Feb 2008 14:30:00 -0600 /about_the_iab/recent_press_releases/press_release_archive/press_release/178083?gko=1874c Wenda Harris Millard, President, Media, Martha Stewart Living Omnimedia, Elected Chairman of IAB Board of Directors /about_the_iab/recent_press_releases/press_release_archive/press_release/174047?gko=1874c IAB Also Names Executives from AT&T and BabyCenter to Board of Directors New York, NY (February, 5, 2008) - The Interactive Advertising Bureau (IAB) announced today that its Board of Tue, 05 Feb 2008 11:30:00 -0600 /about_the_iab/recent_press_releases/press_release_archive/press_release/174047?gko=1874c The Interactive Advertising Bureau Releases "Digital Video Advertising Overview" /about_the_iab/recent_press_releases/press_release_archive/press_release/158741?gko=1874c Report Showcases Explosive Growth and Innovation of Digital Video Content and Advertising New York, New York (January 24, 2008) - The Interactive Advertising Bureau (IAB) today announced the release of Thu, 24 Jan 2008 12:00:00 -0600 /about_the_iab/recent_press_releases/press_release_archive/press_release/158741?gko=1874c Interactive Advertising Bureau Supports FTC's Embrace of Self-Regulation of Behavioral Advertising /about_the_iab/recent_press_releases/press_release_archive/press_release/131409?gko=1874c New York, NY (December 21, 2007) - The Interactive Advertising Bureau (IAB) today commended the Federal Trade Commission (FTC) for its release yesterday of a set of proposed principles to Fri, 21 Dec 2007 00:00:00 -0600 /about_the_iab/recent_press_releases/press_release_archive/press_release/131409?gko=1874c The Interactive Advertising Bureau Issues Rich Media Measurement Guidelines /about_the_iab/recent_press_releases/press_release_archive/press_release/130750?gko=1874c Guidelines Determine Impression Methodology for Popular Ad Formats New York, NY (December 20, 2007) - The Interactive Advertising Bureau (IAB) today announced the release of the final Rich Media Measurement Thu, 20 Dec 2007 00:00:00 -0600 /about_the_iab/recent_press_releases/press_release_archive/press_release/130750?gko=1874c Internet Advertising Revenues in Q3 '07 Surpass $5.2 Billion, Setting New High /about_the_iab/recent_press_releases/press_release_archive/press_release/64544?gko=1874c Industry Maintains Record-breaking Trend; 2007 Q3 Revenues Up Over 25% from 2006 Q3 NEW YORK, November 12, 2007 The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP (PwC) today announced that Mon, 12 Nov 2007 00:00:00 -0600 /about_the_iab/recent_press_releases/press_release_archive/press_release/64544?gko=1874c The Interactive Advertising Bureau Issues Rich Media Measurement Guidelines for Public Comment /about_the_iab/recent_press_releases/press_release_archive/press_release/64499?gko=1874c Furthers Its Commitment to Online Metrics NEW YORK, NY (November 12, 2007) - The Interactive Advertising Bureau (IAB) today announced a 30-day call for "public comment" on a set of Mon, 12 Nov 2007 00:00:00 -0600 /about_the_iab/recent_press_releases/press_release_archive/press_release/64499?gko=1874c Interactive Advertising Bureau Appoints Three Senior Executives /about_the_iab/recent_press_releases/press_release_archive/press_release/64453?gko=1874c Newly Created Roles Respond to the Need for Clear Vision in Industry-wide Time of Change New York, NY (November 12, 2007) - The Interactive Advertising Bureau (IAB) today announced three Mon, 12 Nov 2007 00:00:00 -0600 /about_the_iab/recent_press_releases/press_release_archive/press_release/64453?gko=1874c Randall Rothenberg, Head of Interactive Advertising Bureau, Addresses Behavorial Targeting at FTC Town Hall /about_the_iab/recent_press_releases/press_release_archive/press_release/31927?gko=1874c MEDIA ALERT FOR IMMEDIATE RELEASE: NOVEMBER 1, 2007, 9:00AM CONTACT: David Doty (212) 380-4723 On November 1 and 2, 2007 , the Federal Trade Commission hosts a Town Hall entitled Thu, 01 Nov 2007 00:00:00 -0500 /about_the_iab/recent_press_releases/press_release_archive/press_release/31927?gko=1874c IAB Announces On-Time Delivery Toolkit and Billing Methods Best Practices /about_the_iab/recent_press_releases/press_release_archive/press_release/5247?gko=1874c Two Important New Initiatives from IAB's Ad Ops Council Will Drive Operational Efficiency for the Industry New York, New YorkOctober 16, 2007- The Interactive Advertising Bureau (IAB) today announced the Tue, 16 Oct 2007 00:00:00 -0500 /about_the_iab/recent_press_releases/press_release_archive/press_release/5247?gko=1874c Cross Industry Study Demands That Marketing Move to a Digitally Focused Business System to Optimize and Integrate Client / Agency / Media / Consumer Connections /about_the_iab/recent_press_releases/press_release_archive/press_release/5243?gko=1874c CMO Panel to Discuss Emerging Marketing Trends at ANA Annual Conference New York, NY (October 12, 2007) - As the media environment becomes increasingly complex and rooted in the digital Fri, 12 Oct 2007 00:00:00 -0500 /about_the_iab/recent_press_releases/press_release_archive/press_release/5243?gko=1874c IAB & The Lead Generation Committee Call on Advertisers to Adopt Data Transfer Best Practices by April 1, 2008 /about_the_iab/recent_press_releases/press_release_archive/press_release/5240?gko=1874c Standards Necessary to Safeguard Consumer Data and Improve Operational Efficiency for the $1.3 billion Lead Generation Category NEW YORK, NY (October 11, 2007) The Interactive Advertising Bureau (IAB) and its Thu, 11 Oct 2007 00:00:00 -0500 /about_the_iab/recent_press_releases/press_release_archive/press_release/5240?gko=1874c