http://www.iab.net/recent_press_releases The latest press releases from the Interactive Advertising Bureau. Tue, 20 Nov 2007 00:00:00 -0600 Mon, 08 Feb 2010 13:15:03 -0600 greg.vanullen@iab.net (Greg Van Ullen) greg.vanullen@iab.net (Greg Van Ullen) http://www.iab.net/media/image/logo.gif http://www.iab.net/recent_press_releases 100 60 http://www.iab.net/about_the_iab/recent_press_releases/press_release_archive/press_release/pr-020810?gko=5e899 "Interactive Insider" Will Provide Sales Tools and Thought Leadership Exclusively to IAB Members New York, NY (February 8, 2010) -The Interactive Advertising Bureau (IAB) today announced the launch of "Interactive Insider," a specialized area of iab.net available only to IAB members. This new service premieres with the release of the "IAB Seller's Guide: Automotive Industry," the first in a series of guides that will be available exclusively within "Interactive Insider." "As advertising continues to shift share to digital media, we can help our member companies build smarter sales forces through the 'Interactive Insider,' a regularly updated collection of tools and research available only to them," said Randall Rothenberg, President and CEO, IAB. "As a key part of that effort, the Seller's Guide series marshals our expertise to provide strategic insight into important verticals, giving IAB members added intelligence on their customers, making them more effective sellers. That's good business." "Interactive Insider" will also feature a host of other industry-related resources, including platform-specific sales tools, primary and secondary research and whitepapers and exclusive videos from IAB events such as the MIXX Conference and the IAB Annual Leadership Meeting. The "IAB Seller's Guide: Automotive Industry," offers publishers an overview of advertising trends, opportunities and case studies from this important vertical. It answers critical questions that will help digital media sales people better formulate their advertising sales strategies: Automotive Advertising Trends: What are the key issues facing automotive manufacturers, dealers & consumers? Opportunities: Where are the opportunities to attract automotive marketers? Case Studies: How have previous interactive ad campaigns met automotive marketing objectives? The next Seller's Guide in this series will be focused on the consumer packaged goods industry. IAB Seller's Guide: Automotive Industry can be found at: www.iab.net/auto_sellers_guide Interactive Insider can be found on the IAB website at: http://members.iab.net About the IAB: The Interactive Advertising Bureau (IAB) is comprised of more than 375 leading media and technology companies who are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive's share of total marketing spend, and of its members' share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C. For more information, please visit www.iab.net . IAB Media Contact: Marla Aaron Director, Marketing Communications 212.380.4714 marla@iab.net Mon, 08 Feb 2010 14:15:00 -0600 http://www.iab.net/about_the_iab/recent_press_releases/press_release_archive/press_release/pr-020810?gko=5e899 http://www.iab.net/about_the_iab/recent_press_releases/press_release_archive/press_release/pr-012110?gko=a459a Disrupts Classic Conference Model with "IAB Case Study Road Show: Digital Media Success Stories" New York, NY (January 21, 2010)-- The Interactive Advertising Bureau (IAB) today announced the launch of the "IAB Case Study Road Show: Digital Media Success Stories," a new event series that responds to the growing surge of interest in the best interactive advertising campaigns. Presented by the marketers, agencies and publishers responsible for crafting these integrated cross-platform messages, the IAB Case Study Road Show is the first of its kind--an event series devoted exclusively to a carefully edited selection of those case studies that define innovation in the digital age. "At the many conferences I attend, there is always one 'eureka moment' centered on a great case study," said Randall Rothenberg, President and CEO of the IAB. "So we decided to create an entire day of only gems of interactive marketing that can empower our audience to put to work what they learn and continue to raise the creative bar for this industry." Some of the brands sharing their knowledge and expertise include: Ace Hardware Betty Crocker Clorox Electronic Arts Ford Motor Company Jack Daniels Mary Kay Cosmetics "The Case Study Road Show is based on our belief that the conference experience for marketers, agencies and publishers needs to change," said David Doty, SVP Thought Leadership, Marketing and Events, IAB. "We set out one objective with this new concept--to show what works and why in an unconventional format where the brands themselves take center stage. There's really nothing out there like it." The series kicks off in March 2010 in the following cities: San Francisco: March 9 Dallas: March 11 Chicago: March 16 For more information, and to register, please go to: www.iab.net/csrs About the IAB: The Interactive Advertising Bureau (IAB) is comprised of more than 375 leading media and technology companies who are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive's share of total marketing spend, and of its members' share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C. For more information, please visit www.iab.net . IAB Media Contact: Marla Aaron Director, Marketing Communications 212.380.4714 marla@iab.net Thu, 21 Jan 2010 15:30:00 -0600 http://www.iab.net/about_the_iab/recent_press_releases/press_release_archive/press_release/pr-012110?gko=a459a http://www.iab.net/about_the_iab/recent_press_releases/press_release_archive/press_release/pr-121709?gko=c4bd7 Addresses Auto-Play Ad Impressions to Improve Clarity of Digital Video Measurement New York, NY (December 17, 2009) - The Interactive Advertising Bureau (IAB) today announced an update to the "Digital Video Ad Impression Measurement Guidelines" that addresses an increasingly common occurrence--digital video content and ads that play automatically when a webpage loads. The first part of a broader auto-play initiative by the IAB's Digital Video Committee and the Media Rating Council (MRC), these revised guidelines address both measurement and disclosure and establish the latest parameters for the accurate counting of digital video ad impressions. An auto-play video ad is defined as "a video ad or a video ad linked with video content that initiates 'play' without user interaction or without a user actively starting the video." The revised Guidelines will now: Require companies that have obtained certification against the IAB guidelines to disclose the presence of auto-play ads and their parameters, such as frequency settings, site location, initiation environment (for example, upon first arrival on a home page) and the type of video ads involved. Not require web sites to disclose the presence of auto-play if users have a reasonable expectation that they are entering a video environment. "The IAB's measurement efforts over the past seven years have been focused on ensuring the continued high level of accountability the industry expects from interactive advertising," said Jeremy Fain, vice president of Industry Services at the IAB. "Digital video advertising is growing exponentially and the transparency this update brings will enable that growth to continue." "Auto-play content and ads are a material part of the ecosystem and the IAB and the MRC want the marketplace to be clear on how they are used," said George Ivie, Executive Director and CEO of the MRC. "This update will allow buyers to make informed decisions on how their digital video ad impressions are being presented." This update to the "Digital Video Ad Impression Guidelines" complements IAB guidelines for general ad impressions, rich media, click, and audience reach measurement. The updated Guidelines will be effective for all certification audits beginning January 2010. To view the guidelines, please go to www.iab.net/dv_measurement_guidelines About the IAB's Digital Video Committee: The Digital Video Committee of the IAB is comprised of over 145 member companies actively engaged in the creation and execution of digital video advertising. One of the goals of the committee is to implement a comprehensive set of guidelines, measurement, and creative options for interactive video advertising. The committee works to educate marketers and agencies on the strength of digital video as a marketing vehicle. A full list of Committee member companies can be found at: http://www.iab.net/digital_video_committee About the Media Rating Council (MRC): The MRC is a non-profit Industry association established in 1964 composed of leading television, radio, print and Internet companies, as well as advertisers, advertising agencies and trade associations whose goal is to ensure measurement services that are valid, reliable and effective. About the IAB: The Interactive Advertising Bureau (IAB) is comprised of more than 375 leading media and technology companies who are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive's share of total marketing spend, and of its members' share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C. For more information, please visit www.iab.net . IAB Media Contact: Marla Aaron Director, Marketing Communications 212.380.4714 marla@iab.net Thu, 17 Dec 2009 13:00:00 -0600 http://www.iab.net/about_the_iab/recent_press_releases/press_release_archive/press_release/pr-121709?gko=c4bd7 http://www.iab.net/about_the_iab/recent_press_releases/press_release_archive/press_release/pr-121609?gko=eeefe New Contract Solves One of Industry's Biggest Business Challenges NEW YORK, NY (December 16, 2009) --Since the release in 2002 of the "4A's/IAB Standard Terms and Conditions v2.0," interactive advertising platforms have evolved dramatically. Buyers and sellers of interactive advertising have often found themselves burdened with protracted, time-consuming negotiations and lengthy addendums. To remove these frictions and delays, the Interactive Advertising Bureau (IAB) and the Association of American Advertising Agencies (4A's) today announced the release of the "4A's/IAB Standard Terms and Conditions for Interactive Advertising Version 3.0" for public comment. This new version of the Terms & Conditions (Ts&Cs) now encompasses the breadth of advertising platforms and tools that are currently utilized in the creation of an interactive advertising campaign, including performance-based advertising and user-generated content platforms. This contract will become the standard by which media companies and agencies or advertisers expedite the most common types of interactive media buys. In addition to including new interactive platforms, the "4A's/IAB Standard Terms and Conditions for Interactive Advertising Version 3.0" contains updates across the following key areas: Data usage Third-party ad-serving, tracking, and billing Billing and payment terms Cancellation terms Editorial adjacencies Late creative Indemnity "This is an enormous accomplishment on behalf of the advertising industry," said Randall Rothenberg, President and CEO of the IAB. "Streamlining business processes in interactive has been one of our main objectives as an organization and with the contributions from both advertising agencies and media companies we believe that we have accomplished this goal." "The revised Ts&Cs will have a dramatic--and positive--impact on the daily business practices in the advertising community," said Nancy Hill, President and CEO of the 4A's. "We brought agencies and media companies together with the idea of creating a document that will improve work flow and make it easier to buy interactive advertising and I think we've succeeded." The need for new Ts&Cs was identified by the 4A's/IAB joint Reinvention Task Force and the Version 3.0 initiative was launched in April 2009. More than 100 finance, legal, sales and buying leaders from a cross-section of media companies and media agencies volunteered to take part in updating the Version 2.0 document. "Updating the Ts&Cs is a perfect example of what the Reinvention Task Force was meant to accomplish. Instead of spending time negotiating the same things over and over again for each campaign, an industry-accepted Ts&Cs document will allow us to use our resources where they are needed most--ensuring campaigns maximize advertisers' results," said David Cohen, Executive Vice President, US Director of Digital Communications for UM, Chairperson of the 4A's Digital Marketing Committee and the agency lead of the Interactive Reinvention Task Force. "We now want to make sure that Version 3.0 of the Ts&Cs is adopted throughout the industry." One of the most important updates in Version 3.0 addresses the new challenges of data rights and usage. Media companies, agencies and advertisers want to utilize data to the benefit of brand advertisers while protecting consumers who use their sites. For the first time, the new document details a set of rules regarding the types of data at issue and how each side may use these types. "Advertising data use has emerged as a sensitive and complicated debate among agencies, advertisers and media companies. We are very happy that the new Ts&Cs represent an alignment around terminology and principles related to such a difficult issue," said Jason Ryning, a Senior Attorney at Microsoft and Co-Chair of the IAB Legal Affairs Council. "Version 3.0 represents a significant industry effort to build a contract that preserves the best of the Version 2.0 language and add terms that contemplate the rapidly evolving digital advertising marketplace. Standardized language that accounts for a variety of operational scenarios allows the industry participants to focus on providing a fantastic customer experience while minimizing the friction associated with individual transactions." As part of the process of educating the marketplace and encouraging adoption, the Task Force has released "An Educational Guide to the 4A's/IAB Standard Terms and Conditions Version 3.0" that documents the rationale behind both the new and unchanged language. The 4A's and IAB strongly urge all those who review the new version to read the Educational Guide first. To review the Educational Guide and the Version 3.0 document and provide your feedback, please go to www.iab.net/tscs3 The 4A's and the IAB will also co-host two webinars that will take participants through the major changes and give them the opportunity to ask any questions they may have. To find out exact dates and to register for those webinars, please go to www.iab.net/TCwebinar The public comment period will remain open until Friday, January 29, 2010 About the IAB The Interactive Advertising Bureau (IAB) is comprised of more than 375 leading media and technology companies who are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive's share of total marketing spend, and of its members' share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C. For more information, please visit www.iab.net. About the 4A's The American Association of Advertising Agencies is the national trade association of the advertising agency business. The 1,196 member agency offices it serves in the United States employ 65,000 people, offer a wide range of marketing communications services, and place 80 percent of all national advertising. The management-oriented association helps its members build their businesses, and acts as the industry's spokesman with government, media, and the public sector. For more information visit our Web site at www.aaaa.org. IAB Media Contact: Marla Aaron Marketing Communications Director 212.380.4714 marla@iab.net 4A's Media Contact: Kipp Cheng Senior Vice President, Communications 212.850.0720 kipp@aaaa.org Wed, 16 Dec 2009 13:00:00 -0600 http://www.iab.net/about_the_iab/recent_press_releases/press_release_archive/press_release/pr-121609?gko=eeefe http://www.iab.net/about_the_iab/recent_press_releases/press_release_archive/press_release/pr-120309?gko=59dd0 Demystifies Key Online Advertising Practices, Increases Awareness of Consumer Choice Tools Visit the "Privacy Matters" Web Site View the Campaign Creative To donate inventory to the IAB's "Privacy Matters" campaign, please contact Marla Aaron at psa@iab.net or (212)380-4714. New York, NY (December 3, 2009) -- To educate consumers and provide them with the resources to help them manage their privacy online, the Interactive Advertising Bureau (IAB) today announced the launch of "Privacy Matters," its first-ever consumer education campaign that will run across a broad cross section of top-tier online media outlets. While the digital media industry has done an extraordinary job of transforming the way consumers experience entertainment and information, it hasn't been as effective at explaining how it all works to the average person. The "Privacy Matters" advertising campaign and its accompanying website, www.iab.net/privacymatters , were designed by Schematic, a WPP company. The online campaign consists of a series of unique and visually striking aesthetics and bold headlines that will guide people to the "Privacy Matters" site, an information-rich website where consumers can access resources and tools designed to help them protect their online privacy and engage in conversation about their privacy concerns. "The 'Privacy Matters' campaign and website is an example of how the IAB is taking a leadership role in communicating with consumers in plain English about how to manage their privacy online and providing them with the resources to do it," said Randall Rothenberg, President and CEO, IAB. "What's most impressive about this campaign is that the media partners and agencies involved in this effort donated their time and resources for free--a testament to their collective commitment to our work to protect consumers and allow digital media to keep transforming the way consumers experience entertainment and information." The "Privacy Matters" campaign is part of an ongoing, industry-wide effort to develop more robust and effective self-regulation of online behavioral advertising practices by increasing transparency, developing ubiquitous consumer choice mechanisms, improving data security and advancing consumer awareness of online privacy issues. In July 2009 the IAB joined the nation's largest media and marketing trade associations in the release of "Self-Regulatory Principles for Online Behavioral Advertising" to protect consumer privacy in ad-supported interactive media. The principles directly address public education and industry accountability issues raised by the FTC and include an Education Principle that calls for organizations to participate in efforts to educate individuals and businesses about online behavioral advertising. The "Privacy Matters" campaign launches with commitments of more than 500 million online advertising impressions and will run through 2010 with the goal being at least 1 billion impressions served, which would be sufficient to reach nearly every American online. "As a marketing partner to some of the world's largest brands, we are pleased to have been selected to develop the 'Privacy Matters' campaign in conjunction with the IAB," said Trevor Kaufman CEO of Schematic. "With consumers living such a large portion of their lives online, it's imperative that they understand how their information is used in providing them with a more relevant and personalized Internet experience. We applaud the IAB for launching this campaign and think Web users will find the information extremely helpful." To view "Privacy Matters," please go to: www.iab.net/privacymatters About the IAB: The Interactive Advertising Bureau (IAB) is comprised of more than 375 leading media and technology companies who are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive's share of total marketing spend, and of its members' share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C. For more information, please visit www.iab.net . IAB Media Contact: Marla Aaron Director, Marketing Communications 212.380.4714 marla@iab.net Thu, 03 Dec 2009 09:00:00 -0600 http://www.iab.net/about_the_iab/recent_press_releases/press_release_archive/press_release/pr-120309?gko=59dd0 http://www.iab.net/about_the_iab/recent_press_releases/press_release_archive/press_release/pr-112409?gko=52327 Uptick in Online Ad Revenue Growth a Hopeful Sign in a Difficult Media Economy NEW YORK, NY (November 24, 2009)--Against a backdrop of ongoing recessionary forces that have hit other advertising sectors with more impact, Internet advertising revenues reached almost $5.5 billion for the third quarter of 2009, representing an increase of 1.7 percent from the Q2 2009 figures published in the IAB Internet Advertising Revenue Report 2009 Second-Quarter and First Six Month Results. Announced today by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP (PwC), the Q3 '09 numbers show nonetheless a decline of 5.4 percent over the same period in 2008. "The Internet has transformed the consumer experience of media, providing marketers with unprecedented opportunities to engage with their customers," said Randall Rothenberg, President and CEO of the IAB. "The advertising sector overall has been hard hit by the economy, but digital media has been a bright spot within the larger economic downturn as it is capturing an ever-increasing piece of marketers' advertising spend." "While all segments of the media industry have experienced declines, online advertising remains resilient and is once again showing signs of growth," said David Silverman, a partner at PricewaterhouseCoopers LLP. Source: PwC/IAB Internet Advertising Revenue Report ( www.iab.net ) The IAB sponsors the IAB Internet Advertising Revenue Report, which is conducted independently by the New Media Group of PricewaterhouseCoopers. The results are considered the most accurate measurement of interactive advertising revenues because the data is compiled directly from information supplied by companies selling advertising on the Internet. The survey includes data concerning online advertising revenues from Web sites, commercial online services, free e-mail providers, and all other companies selling online advertising. The full report is issued twice yearly for full and half-year data, and top-line quarterly estimates are issued for the first and third quarters. PwC does not audit the information and provides no opinion or other form of assurance with respect to the information. To view additional reports, please visit: http://www.iab.net/AdRevenueReport About PwC: PricewaterhouseCoopers ( www.pwc.com ) provides industry-focused assurance, tax and advisory services to build public trust and enhance value for our clients and their stakeholders. More than 163,000 people in 151 countries across our network share their thinking, experience and solutions to develop fresh perspectives and practical advice. "PricewaterhouseCoopers " and " PwC" refer to the network of member firms of PricewaterhouseCoopers International Limited (PwCIL). Each member firm is a separate legal entity and does not act as agent of PwCIL or any other member firm. PwCIL does not provide any services to clients. PwCIL is not responsible or liable for the acts or omissions of any of its member firms nor can it control the exercise of their professional judgment or bind them in any way. No member firm is responsible or liable for the acts or omissions of any other member firm nor can it control the exercise of another member firm's professional judgment or bind another member firm or PwCIL in any way. About the IAB: The Interactive Advertising Bureau (IAB) is comprised of more than 375 leading media and technology companies who are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive's share of total marketing spend, and of its members' share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C. For more information, please visit www.iab.net . IAB Media Contact: Marla Aaron 212.380.4714 marla@iab.net PricewaterhouseCoopers Media Contact: Steven Silber 646.471.4059 steven.g.silber@us.pwc.com Tue, 24 Nov 2009 10:00:00 -0600 http://www.iab.net/about_the_iab/recent_press_releases/press_release_archive/press_release/pr-112409?gko=52327 http://www.iab.net/about_the_iab/recent_press_releases/press_release_archive/press_release/pr-111609-adunit?gko=1641e Opens the Door to "Rising Stars" That Encourage Online Advertising Creativity New York, NY (November 16, 2009) - To set the stage for greater innovation and creativity in online advertising, the Interactive Advertising Bureau (IAB) today announced the release of the "Ad Unit Guidelines 2009 Update." For the first time, creative agencies lent their insights to the annual ad unit recommendations, joining the media agencies and publishers who have customarily been a part of the process. The news was announced at the IAB's annual Ad Ops Summit in New York City. Including creative professionals in the process of updating ad unit guidelines is a key aspect of the IAB's Reimagining Interactive Advertising initiative, which brings together leaders from creative agencies, media agencies, and publishers to discuss next steps in the creative evolution of digital marketing. The resulting joint publisher-agency working group, the Reimagining Interactive Advertising Task Force, took on as its first order of business updating the criteria for standard ad units by looking at industry-wide impression count reports, ad unit availability, agency-side effectiveness reviews and creative preferences. With the new criteria, it made recommendations on the current list of eighteen standard ad units, including: In order to be considered a standard, an ad unit must be commonly bought and offered throughout the marketplace; only seven of the eighteen ad units currently on the list meet the new criteria. Ad units will not be removed from the standard list in 2009, but must meet the criteria by the end of 2010 In 2010 the Reimagining Interactive Advertising Task Force will release "Rising Stars," the first list of ad units to be identified by the task force using qualitative criteria of perceived effectiveness and creative preference to encourage innovation and creativity in online advertising. "Rising Stars" may ultimately become standard ad units if and when they meet the quantitative requirements for adoption and marketplace impressions. "By bringing agencies into the process of developing standard ad units, we have taken a step towards improving the creative output and branding potential for interactive media," said Randall Rothenberg, President and CEO of the IAB. "Our next order of business is to drive towards adoption of revised standards that we believe will spur increased investment in interactive advertising--we've already proven that there is no medium more accountable--now we have to bring all of its capabilities together to tell great stories to consumers--that's what advertising is all about." "Being a part of this process gave voice to the creative challenges that agencies faced with the existing standards, ad units, and technologies, and I believe we've found a solid way forward in overcoming those challenges," said Jim Russell, Partner, EVP, Director of Digital Strategy, McKinney. "Our goal was to simplify the existing list and I think we've developed a long-term strategy for doing this on behalf of the industry." To review IAB Ad Unit Guidelines Update 2009, please go to http://www.iab.net/adunit About the IAB's Reimagining Interactive Advertising Taskforce: The Reimagining Interactive Advertising Taskforce was formed to represent the entire interactive ecosystem. Members from creative and media agencies, publishers, networks, and vendors meet to discuss creativity, strategic marketing, media planning and buying, and publisher insights and challenges. Their goal is to create solutions that allow the ecosystem to further harness the power of digital media. About the IAB: The Interactive Advertising Bureau (IAB) is comprised of more than 375 leading media and technology companies who are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive's share of total marketing spend, and of its members' share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C. For more information, please visit www.iab.net . IAB Media Contact: Marla Aaron Director, Marketing Communications 212.380.4714 marla@iab.net Mon, 16 Nov 2009 12:00:00 -0600 http://www.iab.net/about_the_iab/recent_press_releases/press_release_archive/press_release/pr-111609-adunit?gko=1641e http://www.iab.net/about_the_iab/recent_press_releases/press_release_archive/press_release/pr-111609?gko=7d3a2 Improves Process of Buying and Selling Vibrant Digital Advertising Platform NEW YORK, NY (November 16, 2009) -- The lightning-quick pace of innovation in digital video ad platforms and tools has resulted in divergent technologies and systems that impact the successful deployment of advertising campaigns. To resolve this friction point and continue its leadership role in standardizing digital video the Interactive Advertising Bureau (IAB), today released "VAST 2.0", an update to the Digital Video Ad Serving Template that it created in July 2008 to standardize the communication protocol between video players and servers. The announcement was made at the IAB's annual Ad Ops Summit in New York City. VAST 2.0 includes critical updates that: Permit optional tracking of companion ads and other ad elements Provide support for multi-part creatives Allow for a broader range of digital video ad products Clarify many technical requirements to ease implementation "As more and more marketers embrace digital video for its ability to engage consumers and showcase brands, standardization is critical," said Jeremy Fain, vice president of Industry Services, IAB. "VAST 2.0 will allow publishers who use it to be able to plug into multiple third-party digital video ad servers and networks without additional development, making it easier for marketers to reach large audiences through digital video." "By standardizing ad serving on VAST we can open the floodgates of agency media spend and allow publishers to maximize their yield per video view," said Ari Paparo, Group Product Manager, Advertiser Products of Google. "Vast 2.0" is the latest addition to the IAB's work over the past year dedicated to creating a common infrastructure across the digital video ecosystem. The IAB's efforts have addressed specific concerns around technology, metrics and consistent terminology. This ongoing initiative has included the release of the following documents: Video Player-Ad Interface Definitions Guidelines (VPAID) Digital Video Overview Document Digital Video In-Stream Ad Format Guidelines and Best Practices Digital Video In-Stream Ad Metrics Definitions All of these documents can be reviewed at: http://www.iab.net/digitalvideo To review "Vast 2.0," please go to: http://www.iab.net/vast About the IAB's Digital Video Committee: The Digital Video Committee of the IAB is comprised of over 145 member companies actively engaged in the creation and execution of digital video advertising. One of the goals of the committee is to implement a comprehensive set of guidelines, measurement, and creative options for interactive video advertising. The committee works to educate marketers and agencies on the strength of digital video as a marketing vehicle. A full list of Committee member companies can be found at: http://www.iab.net/digital_video_committee About the IAB: The Interactive Advertising Bureau (IAB) is comprised of more than 375 leading media and technology companies who are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive's share of total marketing spend, and of its members' share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C. For more information, please visit www.iab.net . IAB Media Contact: Marla Aaron Director, Marketing Communications 212.380.4714 marla@iab.net Mon, 16 Nov 2009 09:00:00 -0600 http://www.iab.net/about_the_iab/recent_press_releases/press_release_archive/press_release/pr-111609?gko=7d3a2 http://www.iab.net/about_the_iab/recent_press_releases/press_release_archive/press_release/pr-111209?gko=2a903 700 Marketers say they require "Triple-Play Services" from Online Media Companies Learn more about Building Brands Online: An Interactive Advertising Action Plan from Bain & Company New York, NY (November 12, 2009) -- Interactive sales teams with category and relationship expertise, services that provide solutions to marketer challenges and better measurement are just some of the organizational and systemic challenges that inhibit online ad growth revealed in "Building Brands Online," a study released today by Bain & Company, the global business consulting firm, and the Interactive Advertising Bureau (IAB) . The results were presented in New York at a meeting comprised of senior marketing, advertising and media industry executives. Key findings of the study "Building Brands Online" include: Online ad formats and creative have not evolved to meet marketers' needs Media companies lack category expertise when they sell to brand marketers and engage with them too late in the media planning process Marketers want integrated campaigns instead of platform-specific media programs While marketers see high value in online advertising and believe that it could be effective at all stages of the purchase funnel, current industry practices inhibit greater investment of brand ad dollars Marketers express needs for differentiated services for their brands and believe that media companies and agencies have to meet those differentiated needs for online advertising to grow. "The study provides a wealth of insights into how brand marketers perceive online media and what the marketers would like to see media companies do for them. The findings led us to develop an interactive advertising action plan for the industry as a whole, but more importantly, so that the sellers of online media can be more effective at garnering their share of brand advertising dollars," said Sherrill Mane, SVP, Industry Services, IAB. "Unmet marketer needs create a major opportunity for media companies to collaborate directly with marketers," said John Frelinghuysen, a partner in Bain & Company's media practice and lead author of the study. "But few media companies currently have the capability to fill the gaps in online sales and service." The path forward for media companies consists of six steps based on the needs expressed by marketers: Create segmented offerings to meet the separate needs of advertisers who are focused on building brands and those who are looking for direct response Make brand-focused marketers a priority by building a sales force of category experts who respond directly to those marketers' specific needs Develop a full range of solutions with more engaging options and formats, including social networks, video and other rich media Offer deeper service and support customized to vertical industries, to help advertisers plan, create and measure the brand impact of online ads Optimize the ways that ad inventories are sold, with a range of approaches from full-service to self-service to partnership with ad networks and resellers Enhance organizational effectiveness by setting the right priorities, clarifying internal roles and accountability and investing in sales staff skills and incentives "Ultimately, marketers are looking for media companies to offer a true triple-play service model from direct response to awareness to high impact brand engagement," said Frelinghuysen. "This model is the key to staving off continued price erosion of online inventory." The IAB acknowledges the following member companies, whose financial support enabled this important research: 24/7 RealMedia AOL Everyday Health Meredith Corporation MTV Networks NBC Universal ValueClick Media Yahoo! For more information visit www.iab.net/BuildingBrandsOnline About the IAB: The Interactive Advertising Bureau (IAB) is comprised of more than 375 leading media and technology companies who are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive's share of total marketing spend, and of its members' share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C. For more information, please visit www.iab.net . About Bain & Company, Inc. Bain & Company, a leading global business consulting firm, serves clients on issues of strategy, operations, technology, organization and mergers and acquisitions. The firm was founded in 1973 on the principle that Bain consultants must measure their success by their clients' financial results. Bain clients have outperformed the stock market 4 to 1. With 41 offices in 27 countries, Bain has worked with over 4,150 major multinational, private equity and other corporations across every economic sector. For more information visit: www.bain.com . Media Contacts: Marla Aaron Interactive Advertising Bureau 212.380.4714 marla@iab.net Cheryl Krauss Bain & Company 646-562-7863 cheryl.krauss @bain.com Thu, 12 Nov 2009 09:00:00 -0600 http://www.iab.net/about_the_iab/recent_press_releases/press_release_archive/press_release/pr-111209?gko=2a903 http://www.iab.net/about_the_iab/recent_press_releases/press_release_archive/press_release/pr-111109?gko=68fde New York, NY (November 11, 2009)-- Email has revolutionized interpersonal communication in both business and private settings andmarketers increasingly seek effective means for using email to build deeper relationships with their customers. To provide a comprehensive resource for publishers and marketers, the Interactive Advertising Bureau (IAB) today announced the release of "Email Monetization Strategies," the next step in the IAB's ongoing efforts to establish a solid foundation of guidance and tools for the email marketplace. It provides publishers, agencies and marketers with recommendations and best practices for the successful execution of email marketing campaigns. The announcement was made today at the MIN Desktop Summit: How to Monetize Your Online Content & Audience Now. "Email Monetization Strategies" provides practical advice and the latest thinking across a broad spectrum of tactics that impact the success of email campaigns for marketers and publishers including: The use of email newsletters to reach valuable audiences Stand-alone email advertising to drive sales and site registration Revenue opportunities and pricing models for email newsletters and stand-alone email advertising Descriptions of emerging trends such as video in email campaigns "The email channel offers a unique opportunity to reach consumers with relevant, differentiated and personalized content and messaging," said Sherrill Mane, SVP, Industry Services, IAB. "'Email Monetization Strategies provides an in-depth assessment and guide to maximizing the success of email marketing." "Email is one of the most effective direct and brand marketing mediums," said Sean O'Neal, Chief Revenue Officer, Datran Media, and co-chair of the IAB's Email Committee. "These best practices provide the latest information and strategies to marketers and publishers so that they can maximize their email communications with their customers." "Email Monetization Strategies" is part of the IAB's efforts to build a solid foundation of guidance for the email marketplace. To view the document, please go to: http://www.iab.net/email_monetization To view all the email related guidance and tools from the IAB, please go to: http://www.iab.net/email_lead About the IAB Email Committee: The Email Committee's mission is to support and expand the use of email marketing by agencies and marketers. The committee works to address all email monetization related issues and recommends solutions, standards and educational tools as needed. The committee delivers these objectives through industry research, case studies and stakeholder education. A full list of Committee member companies can be found at: http://www.iab.net/email_committee About the IAB: The Interactive Advertising Bureau (IAB) is comprised of more than 375 leading media and technology companies who are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive's share of total marketing spend, and of its members' share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C. For more information, please visit www.iab.net . IAB Media Contact: Marla Aaron Director, Marketing Communications 212.380.4714 marla@iab.net Wed, 11 Nov 2009 09:00:00 -0600 http://www.iab.net/about_the_iab/recent_press_releases/press_release_archive/press_release/pr-111109?gko=68fde http://www.iab.net/about_the_iab/recent_press_releases/press_release_archive/press_release/pr-101509?gko=9fd43 View Randall Rothenberg's Open Letter Small Publishers: Find out how you can be part of the IAB NEW YORK, NY (October 15, 2009) -- The Interactive Advertising Bureau (IAB) today called on the Federal Trade Commission (FTC) to withdraw recently issued enforcement guidance regarding the opinions and commentary of bloggers and other participants in social media, saying the rules unfairly and unconstitutionally impose penalties on online media for practices in which offline media have engaged for decades. In an open letter to FTC Chairman Jon Leibowitz, Randall Rothenberg, the President and CEO of the IAB, called the FTC's distinction between offline media and online media, "constitutionally dubious." In his open letter to the FTC Chairman, Mr. Rothenberg said portions of the "Guides Concerning the Use of Endorsements and Testimonials in Advertising," would explicitly muzzle online media, while exempting offline media from equivalent scrutiny or penalty. "What concerns us the most in these revisions is that the Internet, the cheapest, most widely accessible communications medium ever invented, would have less freedom than other media," said Mr. Rothenberg, "These revisions are punitive to the online world and unfairly distinquish between the same speech, based on the medium in which it is delivered. The practices have long been afforded strong First Amendment protections in traditional media outlets, but the Commission is saying that the same speech deserves fewer Constitutional protections online. I urge the Commission to retract the current set of Guides and to commence a fair and open process in order to develop a roadmap by which responsible online actors can engage with consumers and continue to provide the invaluable content and services that have so transformed people's lives." The Guides include revisions that specifically address online media and will require that bloggers who receive free products to review must disclose that they received those products for free or be subject to civil enforcement penalties. There is a longstanding practice in traditional media of providing products and services to journalists including freelancers, for the purpose of reviews. Mr. Rothenberg writes in his column: "They--and we--are not arguing that bloggers and social media be treated differently than incumbent media. After all, most newspapers, magazines, radio stations and television networks, in recognition that Americans are embracing new forms of social communications, have established their own blogs, boards, Facebook pages, Twitter feeds, and the like. Rather, we're saying the new conversational media should be accorded the same rights and freedoms as other communications channels." Pages 47 and 48 of the Guides emphasize the FTC's disparity in the treatment of online media versus traditional media: acknowledges that bloggers may be subject to different disclosure requirements than reviewers in traditional media. In general, under usual circumstances, the Commission does not consider reviews published in traditional media ( i.e., where a newspaper, magazine, or television or radio station with independent editorial responsibility assigns an employee to review various products or services as part of his or her official duties, and then publishes those reviews) to be sponsored advertising messages. [] In contrast, if a blogger's statement on his personal blog or elsewhere ( e.g., the site of an online retailer of electronic products) qualifies as an "endorsement" - i.e., as a sponsored message - due to the blogger's relationship with the advertiser or the value of the merchandise he has received and has been asked to review by that advertiser, knowing these facts might affect the weight consumers give to his review. To read the full text of the letter, and learn more about the IAB's Public Policy work, please go to www.iab.net/public_policy About the IAB: The Interactive Advertising Bureau (IAB) is comprised of more than 375 leading media and technology companies who are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive's share of total marketing spend, and of its members' share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C. For more information, please visit www.iab.net . IAB Media Contact: Marla Aaron Director, Marketing Communications 212.380.4714 marla@iab.net Thu, 15 Oct 2009 15:00:00 -0500 http://www.iab.net/about_the_iab/recent_press_releases/press_release_archive/press_release/pr-101509?gko=9fd43 http://www.iab.net/about_the_iab/recent_press_releases/press_release_archive/press_release/pr-100509?gko=f0a27 Show Slight Fall Off Year-on-Year in Tough Economy NEW YORK, NY (October 5, 2009) -Today the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP (PwC) released the IAB Internet Advertising Revenue Report for the first half of 2009. U.S. Internet advertising revenues were at $10.9 billion in that period, a 5.3% decline from the same period in 2008. Search and display-related advertising continue to represent the largest percentages of overall interactive advertising spend. Search revenues amounted to more than $5.1 billion for the first six months of 2009, up slightly from that same period in 2008. Display-related advertising--which includes display ads, rich media, digital video and sponsorship--totaled nearly $3.8 billion in the first six months of 2009, showing a relatively modest 1.1% decline from the same period in 2008. Digital video continues to experience robust growth with a 38% increase from the first half of 2008. "We are in one of the most difficult economic slumps in decades. Interactive is one of the advertising sectors that has been least affected," said Randall Rothenberg, President and CEO of the IAB. "In recent years the digital revolution has driven a transformation of how consumers experience advertising and media. As the economy improves, we're confident that brands will devote an even greater share of their budgets to reaching consumers as they make interactive media a larger part of their lives." " While the overall advertising market has continued to be impacted by current economic conditions, marketers are allocating more of their dollars to digital media for its accountability and because consumers are spending more of their leisure time online," said David Silverman, PwC Assurance partner. The following data highlights key first six-month revenue data breakouts; dollar figures are rounded. ($ millions if not indicated): Advertising Formats: Search and Display-related ads continue to be leading formats. FH 2009 FH 2008 Search 47% ($5,148) 44% ($5,064) Display Related: 34% ($3,759) 33%($3,799) -Banner Ads 22%($2,394) 21%($2,418) -Rich Media 7% ($704) 7%($806) -Digital Video 4%($477) 3%($345)) -Sponsorship 2% ($184) 2% ($230) Classifieds 10% ($1,116) 14% ($1,611) Referrals/Lead Generation 7% ($728) 7% ($806) E-mail 1% ($149) 2% ($230) Industry Concentration: Percentages of revenues by the top 10, top 25 and top 50 have remained consistent. FH 2009 FH 2008 Top 10 71% 70% Top 25 82% 81% Top 50 89% 90% Pricing Models: Performance deals continue to be the leading pricing models, followed closely by CPM deals. FH 2009 FH 2008* Performance Deals 58%($6,363) 54%($6,260) CPM 38% ($4,059) 42% ($4,750) Hybrid 4% ($478) 4% ($500) * NOTE: FH, 2008 Pricing Models numbers have been restated based on additional data received after the IAB Internet Advertising Revenue Report covering the first six months and the second quarter of 2008 was published on October 7, 2008. The IAB sponsors the IAB Internet Advertising Revenue Report, which is conducted independently by the New Media Group of PricewaterhouseCoopers. The results are considered the most accurate measurement of interactive advertising revenues because the data is compiled directly from information supplied by companies selling advertising on the Internet. The survey includes data concerning online advertising revenues from Web sites, commercial online services, free e-mail providers, and all other companies selling online advertising. The full report is issued twice yearly for full and half-year data, and top-line quarterly estimates are issued for the first and third quarters. PwC does not audit the information and provides no opinion or other form of assurance with respect to the information. A copy of the full report is available at: http://www.iab.net/AdRevenueReport About PricewaterhouseCoopers: PricewaterhouseCoopers (www.pwc.com) provides industry-focused assurance, tax and advisory services to build public trust and enhance value for its clients and their stakeholders. More than 140,000 people in 149 countries across our network share their thinking, experience and solutions to develop fresh perspectives and practical advice. "PricewaterhouseCoopers" refers to the network of member firms of PricewaterhouseCoopers International Limited, each of which is a separate and independent legal entity. About the IAB: The Interactive Advertising Bureau (IAB) is comprised of more than 375 leading media and technology companies who are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive's share of total marketing spend, and of its members' share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C. For more information, please visit www.iab.net . IAB Media Contact: Marla Aaron 212.380.4714 marla@iab.net PricewaterhouseCoopers Media Contact: Steven Silber 646.471.4059 steven.g.silber@us.pwc.com Mon, 05 Oct 2009 11:00:00 -0500 http://www.iab.net/about_the_iab/recent_press_releases/press_release_archive/press_release/pr-100509?gko=f0a27 http://www.iab.net/about_the_iab/recent_press_releases/press_release_archive/press_release/959504?gko=1d691 Releases "Data Security Best Practices" for Advertisers and Publishers LAS VEGAS, NV (September 24, 2009) -- As consumers are sharing ever more details about themselves to obtain personalized information, products and services, it is critical that industries working with consumer data maintain the highest standards of security for the storage of that information. To provide a framework for monitoring security vulnerabilities, threats and potential fraud, the Interactive Advertising Bureau (IAB) today released "Online Lead Generation: Data Security Best Practices," a guide that ensures the safety and security of consumers' personally identifiable information. The announcement was made at the fourth annual TARGUSinfo Online Lead Quality Summit (OLQS), a premiere event where senior interactive marketing executives from the lead generation industry met to discuss best practices and emerging trends. "Data Security Best Practices" provides guidance across the following three areas: The storage and retention of consumer data collected in online lead generation Industry-specific government regulations for the protection of consumer data Procedures for network controls that ensure the security of proprietary networks through the monitoring of access and compliance within a defined security policy "The security of consumer data is essential to the continued growth and success of the lead generation industry," said Mike Zaneis, vice president of public policy, IAB. "These best practices were developed with leading online lead generation companies across all major industries and reflect the commitment of the lead generation industry to adhere to the highest levels of integrity as it relates to the use of consumer information." "The lead generation industry has exceeded a billion dollars in annual advertising spending. As we continue to grow, it is imperative that all companies engaged in the use of consumer information act responsibly," said Gayle Guzzardo, SVP Product Management, Q Interactive and Chair of the IAB's Lead Generation Committee. "The Data Security Best Practices provide any organization with the steps and information necessary to make certain that consumer data is properly protected.""The Data Security Best Practices will serve as an important resource for any organization that must process consumer data," said Paul McLenaghan, vice president of interactive markets, TARGUSInfo. "We are pleased that it is being launched here at OLQS where so many lead generation executives have gathered to discuss best practices and techniques to grow our industry." Data Security Best Practices, can be found on the IAB website at: http://www.iab.net/data_security The IAB has been actively engaged in providing clarity across the industry as it relates to the collection and usage of consumer data as well as driving strong self-regulation across the interactive advertising industry. In July 2009, the IAB, together with the nation's largest media and marketing trade associations, released self-regulatory principles to protect consumer privacy in ad-supported interactive media. This unprecedented collaboration among the American Association of Advertising Agencies (4A's), the Association of National Advertisers (ANA), the Council of Better Business Bureaus (BBB), the Direct Marketing Association (DMA), and the IAB, was the first time that representatives of the entire advertising ecosystem had come together to develop principles for the use and collection of data in the interactive economy. To review the "Self-Regulatory Principles for Online Behavioral Advertising," and to learn more about the IAB's public policy work, please go to: http://www.iab.net/insights_research/public_policy About the IAB Online Lead Generation Committee: The mission of the IAB Lead Generation Committee is to define best practices that ensure lead quality and improve conversion, and to educate marketers and agencies on lead generation/customer acquisition as a cost-effective vehicle for advertisers to gain high quality customers. The committee also evangelizes lead generation targeting to new industries not utilizing lead generation today. A full list of Committee member companies can be found at: http://www.iab.net/member_center/councils_committees_working_groups/committees/lead_generation_committee About the IAB: The Interactive Advertising Bureau (IAB) is comprised of more than 375 leading media and technology companies who are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive's share of total marketing spend, and of its members' share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C. For more information, please visit www.iab.net . IAB Media Contact: Marla Aaron Director, Marketing Communications 212.380.4714 marla@iab.net Thu, 24 Sep 2009 14:30:00 -0500 http://www.iab.net/about_the_iab/recent_press_releases/press_release_archive/press_release/959504?gko=1d691 http://www.iab.net/about_the_iab/recent_press_releases/press_release_archive/press_release/pr-092209?gko=79628 MIXX 2009 LINKS Breaking News From MIXX -- Day One Wrap-Up -- Day Two Wrap-Up MIXX Kicks Off With Fervent Celebration of Creativity in Interactive MIXX Conference & Expo -- 2009 MIXX Awards -- 2009 MIXX Award Winners Gallery 49 Campaigns Win in 17 Categories; Best in Show Awarded to Tourism Queensland and CumminsNitro Brisbane for "The Best Job in the World" NEW YORK, NY (September 22, 2009) -- Digital media have altered the traditional relationships among marketers, agencies and media companies--and even with consumers themselves. Nowhere is this more apparent than in the roster of winners of the fifth annual MIXX Awards, announced tonight by the Interactive Advertising Bureau (IAB). The only advertising awards that honor innovation and impact, this year's MIXX Awards--selected by a prestigious panel of senior executives from brands, agencies and media companies--highlighted the breadth of opportunities as well as the creative revolution that is transforming the way professionals craft and consumers experience advertising. The winners were announced during a multimedia extravaganza hosted by Saturday Night Live veteran Jim Breuer. "We are witness to an extraordinary moment in advertising," said Randall Rothenberg, President and CEO of the IAB and a renowned author and columnist on the marketing and media world. "Technological innovation in digital media is only one piece of great advertising--nothing beats a story well told, and tonight's winners show us that there is no medium that can convey compelling narrative across so many platforms, in so many creative ways, as interactive." The gala's ultimate honor, Best in Show, was secured by Tourism Queensland and CumminsNitro Brisbane for "The Best Job in the World," a campaign illustrative of the enormous global impact interactive advertising can deliver when deployed across multiple platforms. Tourism Queensland, in an effort to drive worldwide awareness of the Islands of the Great Barrier Reef, asked CumminsNitro Brisbane to develop an idea that would resonate with people in all countries, crossing cultures and backgrounds. Together they created an international job search to fill the "best job in the world"--an onsite, live-in manager of an island on the Great Barrier Reef. The central component of the campaign consisted of social media, which was integrated with traditional media around the globe and leveraged the potential of consumers' engagement and their zeal for generating their own content. Potential applicants were asked to create a one minute video and post it to a site where the winner would be selected. At the end of the campaign, close to 35,000 individual videos from 197 countries were uploaded. On an estimated advertising budget of $1.2 million, the campaign garnered media attention worldwide valued at $165 million. Tourism Queensland and CumminsNitro Brisbane also won golds in social marketing, direct response and lead generation and cross-media integration. Another big winner tonight was HBO and their agencies, Campfire, Deep Focus and and company, for their campaign for the HBO original series True Blood , which took golds in digital integration and product launch. Helping True Blood become one of the year's most critically acclaimed programs, the campaign drove awareness and tune-in to a series about vampires, a genre that traditionally skews younger. The winning entry created a multitiered promotion that built a story around True Blood characters and enabled a deeper engagement with the show from the outset and built an early and loyal audience among a harder to reach and more sophisticated audience segment. "This year's MIXX award winners underscored the increasing significance of emerging technologies and platforms like social media, mobile and the ability to integrate platforms through cross-media integration," said David Doty, SVP, Thought Leadership and Marketing, IAB. "It also showcased marketers' growing sophistication and capacity for creating their own brand destination sites to engage consumers within unique owned environments, providing brands with newfound opportunities to build deeper, exclusive relationships with their customers." The MIXX Awards are the only juried advertising competition that evaluates all critical components of the interactive marketing mix, including strategy, creative, execution and results. To view the complete gallery of the MIXX Winners please visit: www.mixx-awards.com/gallery The Complete List of 2009 MIXX Award Winners: Best in Show Tourism Queensland and CumminsNitro Brisbane for "The Best Job in the World" Brand Awareness and Positioning GOLD: Travel Channel and RAPP for "Kidnap!" SILVER: Nestl and ZenithOptimedia, RMG Connect and JWT - Australia for, "Kit Kat Chunky Cookies & Cream" BRONZE: Flip Video and AKQA for, "What the Flip" Product Launch GOLD: HBO and Campfire, Deep Focus and...and company for "True Blood" GOLD: Bethesda Softworks and AKQA for, "Fallout 3 Campaign" BRONZE: P&G/Crest Whitestrips and Digitas for, "Kiss Me in 3D" Digital Interactive Out-of-Home Advertising GOLD: Laika Studios and Inwindow Outdoor for "National Storescape™ Campaign for Coraline " SILVER: The Coca-Cola Company and Sapient Interactive for "Multi-Media Coke Machine" BRONZE: The one world alliance and Imagination for "The one world Travel Stations" Business-to-Business GOLD: American Express and Digitas, for "OPEN Syndicated Content Player" SILVER: IBM and Ogilvy for "Lotus Interactive Banner" BRONZE: Avid Technology and White Rhino for "New Thinking" Public Service / Not-for-Profit GOLD: Colorado State Tobacco Education & Prevention Partnership and AgencyNet and Cactus for "Own Your C 2.0" SILVER: The Humane Society of the United States for "Protect Seals" BRONZE: COI/DoH/Home Office/DCSF and Profero for "COI Talk to FRANK: Cocaine Basement" Search Marketing GOLD: Adobe Systems Incorporated and Covario for "Adobe Acrobat 9 Global Product Launch" SILVER: Covad Communications and Geary Interactive for "Business Persona Search" BRONZE: Chili's and Hill Holliday for "P.J. Bland's" Direct Response and Lead Generation GOLD: Tourism Queensland and CumminsNitro Brisbane for "The Best Job in the World" SILVER: Bloomingdale's and Cond Nast Digital for "Brides.com Set Your Table Tool" BRONZE: Pizza Hut and MEC Interaction for "The Search Is Over For America's Favorite Pizza" Multicultural SILVER Best Buy and Tapestry for "Best Buy Holiday/Celebrations" BRONZE: Sprint and Telemundo / The Vidal Partnership for "Sin Senos No Hay Paraso Alternative Storylines" Branded Content GOLD: Lacta, Kraft Foods and OgilvyOne Worldwide, Athens for "Love at First Site" SILVER: Nissan North America, and TBWA\Chiat\Day Los Angeles for "Nissan 370Z Launch" BRONZE: Nestl and ZenithOptimedia, RMG Connect and JWT - Australia for "Kit Kat Chunky Cookies & Cream" Games SILVER: Unilever - Lynx and Soap Creative for "Lynx Instinct" BRONZE: Nissan and OMD for "Z List Sweepstakes on Xbox Live" Social Marketing GOLD: Tourism Queensland and CumminsNitro Brisbane for "The Best Job in the World" SILVER: HBO and Campfire, Deep Focus and...and company for "True Blood" BRONZE: Burger King and Crispin Porter + Bogusky for "Whopper Sacrifice" International GOLD: Tourism Queensland and CumminsNitro Brisbane for "The Best Job in the World" SILVER: McDonald's and AKQA for "The Lost Ring" BRONZE: Lacta, Kraft Foods and OgilvyOne Worldwide, Athens for "Love at First Site" Mobile Platforms GOLD: Kraft Foods and Genex for "Kraft iFood Assistant" SILVER: Dockers and OMD for "iPhone Shake" BRONZE: Coleman and Doner for "Coleman iPhone Apps" Interactive Video GOLD: NBA for "NBA.com: Amazing Happens Here - Create Your Own Amazing Playlist" SILVER: Vaseline and BrightLine iTV for "Prescribe the Nation" BRONZE: HBO and Campfire, Deep Focus and...and company for "True Blood" Brand Destination Site SILVER: Hellmann's and OgilvyEntertainment for "Hellmann's Real Food Summer School" BRONZE: Nestl Purina Petcare and Arc Worldwide for "Friskies Feed the Senses" Digital Integration GOLD: HBO and Campfire/Deep Focus/...and company for "True Blood" SILVER: Nissan North America and TBWA\Chiat\Day Los Angeles for "Nissan 370Z Launch" BRONZE: McDonald's and OMD for "LineRider" Cross-Media Integration GOLD: Tourism Queensland and CumminsNitro Brisbane for "The Best Job in the World" SILVER: Hellmann's and OgilvyEntertainment for "Hellmann's Real Food Summer School" BRONZE: Discovery Channel and PHD & Microsoft Advertising for "Deadliest Catch Season 5 Premiere" MIXX 2009 Judges: Marketers Maria Arbusto - Director, Digital Strategy, IBM Doug Chavez - Senior Manager, Digital Marketing, Del Monte Foods Cheryl Guerin - Senior Vice President, Group Head, Global Digital Marketing, MasterCard Worldwide Andy Markowitz - Director, Digital Marketing, Kraft Foods David Roman - Vice President, WW Marketing Communications, Personal Systems Group, Hewlett-Packard Debbie Jo Severin - Chief Marketing Officer, 8x8, Inc. Heidi Marie Youngkin - Executive Director, Global Marketing Group, Johnson & Johnson Paul Alexander, Senior Vice President, Communications, Liberty Mutual Group Agencies Lincoln Bjorkman - Executive Vice President, Executive Creative Director, Digitas New York Andreas Combuechen - Chairman, Chief Executive Officer, Chief Creative Officer, Atmosphere Proximity Sam Mazur -Vice President and Associate Creative Director, SS+K Marc Lucas - Executive Creative Director, Razorfish Jean-Philippe Maheu - Chief Digital Officer North America, Ogilvy Alan Schulman - Founder, Chief Creative Officer, U . D I G > The Digital Innovations Group Baba Shetty - Executive Vice President, Chief Media Officer, Hill Holliday Publishers Jane Grenier - Vice President, Executive Director, Creative Services, Cond Nast Digital Wonya Lucas - Executive Vice President, Chief Marketing Officer, Discovery Communications Suzie Reider - Head of Advertising, YouTube and Google Display Mitch Spolan - Vice President, North American Field Sales, Yahoo! David Sturman - Principal Architect, Massive (part of Microsoft Advertising) MIXX Awards Sponsors: BBE Brand New World Electronic Arts Microsoft Advertising NBC Universal Digital Media NHL.Com Tremor Media Yahoo! YuMe About the IAB: The Interactive Advertising Bureau (IAB) is comprised of more than 375 leading media and technology companies who are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive's share of total marketing spend, and of its members' share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C. For more information, please visit www.iab.net . IAB Media Contact: Marla Aaron Director, Marketing Communications 212.380.4714 marla@iab.net Tue, 22 Sep 2009 00:00:00 -0500 http://www.iab.net/about_the_iab/recent_press_releases/press_release_archive/press_release/pr-092209?gko=79628 http://www.iab.net/about_the_iab/recent_press_releases/press_release_archive/press_release/953175?gko=0480e New Marketplace Tool Addresses Growing Advertising Platform NEW YORK, NY (September 21, 2009) - Long form video is forecasted to be the driving factor in the growth of digital video advertising over the next five years. Continuing its leadership role in developing standards, guidelines and best practices in the growing digital video advertising marketplace, the Interactive Advertising Bureau (IAB) today released "Long Form Video Overview," the latest tool to help marketers and agencies better understand and make the most of digital video as a marketing platform. The announcement was made at the IAB's fifth annual MIXX Conference and Expo in New York City. Long form video, as defined by the IAB's Digital Video Committee, is any professionally produced or user-generated video lasting longer than 10 minutes and consisting of a content arc with a beginning, middle and end. The "Long Form Video Overview" covers: The current digital video ad marketplace Multiple forecasts for future ad revenue Common long form ad formats and other ad-buying opportunities Definitions of key terminology associated with long form video "Broadband penetration and the convergence of the television with the PC are accelerating, making long form video advertising a strong focus for marketers," said Jeremy Fain, Vice President of Industry Services at the IAB. "Our goal is to describe clearly the outlook and opportunities for anyone who is interested in learning more about long form video." "Long form video online is a natural fit for a lot of brands, not just those that do well on television," said Geoff Coco, a Group Product Manager, Microsoft Corporation and Co-Chair of the IAB Digital Video Committee. "Long form video is close enough to the television experience that comparing its effectiveness is a no-brainer. But the future success of long form lies in giving marketers the ability to enlist viewers to engage with their brands in new and powerful ways." "Long Form Video Overview" is the latest addition to the IAB's work over the past year dedicated to creating a common structure across the digital video ecosystem. The IAB's efforts have addressed specific concerns around technology, metrics and consistent terminology. This ongoing initiative has included the release of the following documents: Digital Video Overview Document Digital Video In-Stream Ad Format Guidelines and Best Practices Digital Video Ad Serving Template (VAST) Digital Video In-Stream Ad Metrics Definitions All of these documents can be reviewed at: http://www.iab.net/digitalvideo About the IAB's Digital Video Committee: The Digital Video Committee of the IAB is comprised of over 180 member companies actively engaged in the creation and execution of digital video advertising. One of the goals of the committee is to implement a comprehensive set of guidelines, measurement and creative options for interactive video advertising. The committee works to educate marketers and agencies on the strength of digital video as a marketing vehicle. A full list of committee member companies can be found at www.iab.net/digital_video_committee . About the IAB: The Interactive Advertising Bureau (IAB) is comprised of more than 375 leading media and technology companies who are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive's share of total marketing spend, and of its members' share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C. For more information, please visit www.iab.net . IAB Media Contact: Marla Aaron Director, Marketing Communications 212.380.4714 Mon, 21 Sep 2009 09:00:00 -0500 http://www.iab.net/about_the_iab/recent_press_releases/press_release_archive/press_release/953175?gko=0480e http://www.iab.net/about_the_iab/recent_press_releases/press_release_archive/press_release/pr-092109-ingame?gko=505a4 Simplifies Process of Buying and Selling Advertising in Online Games New York, NY (September 21, 2009)-- Online gaming experiences are an increasingly important leisure activity for consumers of all ages, and marketers and game publishers have grappled with the best way to measure the time users spend playing those games. To bring clarity to the process of buying and selling in-game advertising and to establish a standard methodology for counting impressions , t he Interactive Advertising Bureau (IAB) today released, after a 30-day public comment period, final In-Game Advertising Measurement Guidelines. The announcement was made at the IAB's fifth annual MIXX Conference and Expo in New York City. The IAB's new guidelines cover dynamic, in-game advertisements that appear in PC or console-based games and: Describe an ad impression within the in-game environment as an ad that needs to be visible on the screen for at least 10 seconds before the ad is counted as an impression Establish a common methodology for counting impressions, thus making it easier to buy and sell in-game advertising Provide key measurement definitions to help marketers better understand and quantify the value of advertising exposure within the gaming environment "We worked with key industry stakeholders to develop a single methodology for in-game advertising measurement," said Jeremy Fain, vice president of IAB's Industry Services. "We are confident that consumers' increasing appetite for in-game experiences coupled with the widespread adoption of these guidelines by game publishers and ad servers will pave the way for more marketing innovation and spending in the games platform." "Establishing a standard methodology for measurement within an in-game environment eases the transactional process for marketers, and will allow for continued growth," said David Gunzerath, SVP, Associate Director, Media Rating Council (MRC). "These guidelines will provide the framework for auditing ad impression measurement thus enhancing accountability within in-game advertising." To view the guidelines, please go to www.iab.net/in-game About the IAB Games Committee: The mission of this committee is to articulate the value of gaming as an advertising platform. About the IAB: The Interactive Advertising Bureau (IAB) is comprised of more than 375 leading media and technology companies who are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive's share of total marketing spend, and of its members' share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C. For more information, please visit www.iab.net . IAB Media Contact: Marla Aaron 212.380.4714 marla@iab.net Mon, 21 Sep 2009 09:00:00 -0500 http://www.iab.net/about_the_iab/recent_press_releases/press_release_archive/press_release/pr-092109-ingame?gko=505a4 http://www.iab.net/about_the_iab/recent_press_releases/press_release_archive/press_release/955665?gko=8aa62 MIXX 2009 LINKS Breaking News From MIXX -- Day One Wrap-Up -- Day Two Wrap-Up MIXX Kicks Off With Fervent Celebration of Creativity in Interactive MIXX Conference & Expo -- 2009 MIXX Awards -- 2009 MIXX Award Winners Gallery Industry's Top Players To Highlight Thought Leadership, Innovation at Sold-Out Show New York, NY (SEPTEMBER 21, 2009) -- A driving force behind the rallying cry for a renaissance in interactive advertising, the Interactive Advertising Bureau (IAB) convened today the fifth annual MIXX Conference & Expo. Under the thematic banner of "Fueling Interactive Advertising's Creative Revolution," senior voices from across the marketing and media ecosystem will assemble for the next two days to articulate their visions for unleashing the full power of digital media. MIXX 2009, the Official Interactive Event of Advertising Week, is the primary venue for the elite advertising agencies, brand marketers and publishers who are transforming the consumer media experience. "We have assembled the principal players leading the interactive advertising creative revolution," said Randall Rothenberg, President and CEO of the IAB. "The fact that MIXX is sold-out in an otherwise difficult economic environment is proof that harnessing the potential of digital media is top of mind for marketing, agency and media executives. The professionals gathered on our stage are responsible for propelling our industry forward, reshaping interactive into the main medium for narrating great stories--the vital core of successful advertising. And that's what they are here to tell us about." The speakers at MIXX are a "who's who" of the digital ecosystem: Top Marketers: Cheryl Guerin -- Senior Vice President, Group Head, Global Digital Strategy and Marketing, MasterCard International Ann Lewnes -- Senior Vice President, Corporate Marketing, Adobe Deborah Marquardt -- Vice President of Integrated Marketing Communications, Maybelline, NY•Garnier Jennifer McDonald -- Digital Marketing Executive, Bank of America Lucas Watson -- Global Team Leader, Digital Business Strategy, Procter & Gamble Top Agency Professionals: Jeff Benjamin -- Vice President, Interactive Executive Creative Director, Crispin Porter + Bogusky Colleen DeCourcy--ChiefDigital Officer, TBWA Worldwide Sean Finnegan -- President, Chief Digital Officer, Starcom MediaVest Group Bob Greenberg -- Chairman, Chief Executive Officer, Global Chief Creative Officer, R/GA Nick Law -- Executive Vice President, Chief Creative Officer, North America, R/GA Jean-Philippe Maheu -- Chief Digital Officer North America, Ogilvy Steve Wax -- Managing Partner, Campfire Technology and Media Executives: Tim Armstrong -- Chairman & Chief Executive Officer, AOL Nikesh Arora -- President, Global Sales Operations and Business Development , Google George Bodenheimer -- President, ESPN Inc. and ABC Sports, Co-Chairman, Disney Media Networks Ashton Kutcher -- Co-Founder, Katalyst Media Yusuf Mehdi -- Senior Vice President, Online Audience Business Group, Microsoft Corporation David Moore -- Chairman & Founder, 24/7 Real Media, Chairman, IAB Board of Directors Elisa Steele -- Executive Vice President and Chief Marketing Officer, Yahoo! Nada Stirratt -- Executive Vice President, Digital Advertising, MTV Networks Steve Wadsworth -- President, Disney Interactive Media Group Also on the MIXX stage, Charlie Rose, Emmy Award-winning journalist, will interview Chris Anderson, author of the best seller Free: The Future of a Radical Price and Editor-in-Chief, Wired Magazine. For a full list of speakers, the complete agenda and conference highlights, please visit www.mixx-expo.com . MIXX 2009 features a comprehensive agenda with workshops, panels, breakouts, industry forecasts and an exhibit hall filled with a wide breadth of companies showcasing innovative services and tools. For the first time, the IAB has brought its Professional Development program to MIXX with a series of learning experiences to help attendees catch the latest thinking and acquire new strategies from today's leading companies, including Audience Science, Q Interactive, comScore, Microsoft's Atlas Institute, BBE, Electronic Arts, Massive, Arkadium and Wild Tangent. Seminars@MIXX will run from 4:45pm to 6:45pm at the Crowne Plaza Hotel following MIXX. Due to the unprecedented success of registration for MIXX, the IAB is pleased to offer this seminar series at no additional cost to full conference attendees and EXPO-only attendees. MIXX culminates on the evening of September 22 with the 2009 MIXX Awards Gala, hosted by Saturday Night Live veteran Jim Breuer. The only advertising awards that honor innovation and impact, this year's MIXX Awards--selected by a prestigious panel of senior executives from brands, agencies and media companies--will showcase the creative revolution that is transforming the way professionals craft and consumers experience advertising. About the IAB: The Interactive Advertising Bureau (IAB) is comprised of more than 375 leading media and technology companies who are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive's share of total marketing spend, and of its members' share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C. For more information, please visit www.iab.net . IAB Media Contact: Marla Aaron 212.380.4714 marla@iab.net Sun, 20 Sep 2009 00:00:00 -0500 http://www.iab.net/about_the_iab/recent_press_releases/press_release_archive/press_release/955665?gko=8aa62 http://www.iab.net/about_the_iab/recent_press_releases/press_release_archive/press_release/pr-091409?gko=b0744 .report_table td {border-bottom: 1px dotted #BBB;}.report_table tr.none td {border-bottom: none;} Congratulations to the 2009 MIXX Awards Finalists! Be sure to check back on Wednesday, September 23 to find out who won the most important awards in interactive advertising. For more information, visit www.mixx-awards.com . Brand Awareness and Positioning Lead Agency Campaign Brand RAPP Kidnap! Travel Channel ZenithOptimedia, RMG Connect and JWT - Australia Kit Kat Chunky Cookies & Cream Nestl AKQA What The Flip Flip Video OMD Z List Sweepstakes on Xbox Live Nissan Social Marketing Lead Agency Campaign Brand CumminsNitro Brisbane The Best Job in the World Tourism Queensland Campfire/Deep Focus/...and company True Blood HBO Crispin Porter + Bogusky Whopper Sacrifice Burger King Doner 33 Keys Mazda ZenithOptimedia, RMG Connect and JWT - Australia Kit Kat Chunky Cookies & Cream Nestl Interactive Video Lead Agency Campaign Brand NBA NBA.com: Amazing Happens Here - Create Your Own Amazing Playlist NBA IS/ NBA IT BrightLine iTV Prescribe the Nation Vaseline Campfire/Deep Focus/...and company True Blood HBO Digitas OPEN Syndicated Content Player American Express Business-to-Business Lead Agency Campaign Brand Digitas OPEN Syndicated Content Player American Express Ogilvy Lotus Interactive Banner IBM White Rhino New Thinking Avid Technology PMG Asia Pacific Pte. Ltd. HP Workstations Website Hewlett-Packard Personal Systems Group & SMB Business Segment Asia Pacific & Japan Branded Content Lead Agency Campaign Brand OgilvyOne Worldwide, Athens Love at first site Lacta, Kraft Foods TBWA\Chiat\Day Los Angeles Nissan 370Z Launch Nissan North America, Inc. ZenithOptimedia, RMG Connect and JWT - Australia Kit Kat Chunky Cookies & Cream Nestl Mediaedge CIA-MEC Canada and Digital Percent Molson Canadian Guy Code Molson Canadian Multicultural Lead Agency Campaign Brand Tapestry Best Buy Holiday/Celebrations Best Buy Telemundo/The Vidal Partnership Sin Senos No Hay Paraso Alternative Storylines Sprint 42 Degrees at MediaVest Black History Month 2009 Walmart Telemundo/OMD Premios Billboard 2009 State Farm International Lead Agency Campaign Brand CumminsNitro Brisbane The Best Job in the World Tourism Queensland AKQA The Lost Ring McDonald's OgilvyOne Worldwide, Athens Love at first site Lacta, Kraft Foods ZenithOptimedia, RMG Connect and JWT - Australia Kit Kat Chunky Cookies & Cream Nestl Mobile Platforms Lead Agency Campaign Brand Genex Kraft iFood Assistant Kraft Foods OMD iPhone Shake Dockers Doner Coleman I-Phone Apps Coleman Moderati The Virtual Zippo Lighter Zippo, Inc. Media Kitchen A|X SP/SU 09 Mobile Armani Exchange Direct Response and Lead Generation Lead Agency Campaign Brand CumminsNitro Brisbane The Best Job in the World Tourism Queensland Cond Nast Digital Brides.com Set Your Table Tool Bloomingdale's MEC Interaction The Search Is Over For America's Favorite Pizza Pizza Hut Smith Brothers Agency Fruit Undressed Del Monte Foods Product Launch Lead Agency Campaign Brand Campfire/Deep Focus/...and company True Blood HBO AKQA Fallout 3 Campaign Bethesda Softworks Digitas Kiss Me in 3D P&G/Crest Whitestrips BBDO, J3 and CBX SPLENDA MIST™ No Calorie Sweetener Launch on Facebook SPLENDA Brand RPA MY10 Honda Insight Launch American Honda Motor Co., Inc. In-Game Advertising Lead Agency Campaign Brand Soap Creative Lynx Instinct Unilever - Lynx OMD Z List Sweepstakes on Xbox Live Nissan OMD Olympics "Track and Field" McDonald's Arkadium National Geographic Channel Expedition Week National Geographic Channel Not-for-Profit/Public Service Lead Agency Campaign Brand AgencyNet and Cactus Own Your C 2.0 Colorado State Tobacco Education & Prevention Partnership The Humane Society of the United States Protect Seals The Humane Society of the United States Profero COI Talk to FRANK: Cocaine Basement COI/DoH/Home Office/DCSF McKinney Triangle Corporate Battle of the Bands Durham's Center for Child and Family Health Digital Interactive Out-of-Home Advertising Lead Agency Campaign Brand Inwindow Outdoor National Storescape™ Campaign for Coraline Laika Studios Sapient Interactive Multi-Media Coke Machine The Coca-Cola Company Imagination The one world Travel Stations The one world alliance TIME 2008 Person of the Year Platform AT&T/Blackberry Bold Search Marketing Lead Agency Campaign Brand Covario Adobe Acrobat 9 Global Product Launch Adobe Systems Incorporated Geary Interactive Business Persona Search Covad Communications Hill Holliday P.J. Bland's Chili's MEC Interaction The Search Is Over For America's Favorite Pizza Pizza Hut Cross-Media Integration Lead Agency Campaign Brand CumminsNitro Brisbane The Best Job in the World Tourism Queensland OgilvyEntertainment Hellmann's Real Food Summer School Hellmann's PHD & Microsoft Advertising Deadliest Catch Season 5 Premiere Discovery Channel ESPN Indiana Jones Battle of the Bands & The Quest for the Crystal Paramount Home Entertainment Brand Destination Site Lead Agency Campaign Brand OgilvyEntertainment Hellmann's Real Food Summer School Hellmann's Arc Worldwide Friskies Feed the Senses Nestl Purina Petcare Makeover Solutions FreshLook Color Studio CIBA VISION Hill Holliday and Exopolis P.J. Bland's Chili's Digital Integration Lead Agency Campaign Brand Campfire/Deep Focus/...and company True Blood HBO TBWA\Chiat\Day Los Angeles Nissan 370Z Launch Nissan North America, Inc. OMD LineRider McDonald's Sapient Interactive Happiness Factory 3 The Coca-Cola Company Mon, 14 Sep 2009 13:00:00 -0500 http://www.iab.net/about_the_iab/recent_press_releases/press_release_archive/press_release/pr-091409?gko=b0744 http://www.iab.net/about_the_iab/recent_press_releases/press_release_archive/press_release/pr-080509?gko=270e0 Katalyst Media Co-Founder Ashton Kutcher; P&G Global Team Leader, Digital Business Strategy Lucas Watson; R/GA Chairman Bob Greenberg Among Industry Leaders to Appear on MIXX Stage New York , NY (AUGUST 5, 2009) -- Fervent calls for a creative revolution in online advertising have galvanized the ecosystem. A driving force behind this relaying cry, the Interactive Advertising Bureau (IAB) today announced the prodigious cross-industry talent that will appear at its fifth annual MIXX Conference and Expo, September 21-22, in New York City. The Official Interactive Event of Advertising Week, MIXX is the primary venue for elite advertising agencies, brand marketers and publishers responsible for transforming the consumer media experience. They will all address this year's theme, "Fueling Interactive Advertising's Creative Revolution." The star-studded lineup includes representation from venerable brands--AstraZeneca, AT&T, General Mills, Frito-Lay, Intuit and Procter & Gamble. Featured speakers include: Chris Anderson - Author, Free: The Future of a Radical Price, and Editor-in-Chief, Wired Magazine Tim Armstrong - Chairman & CEO, AOL Nikesh Arora - President, Global Sales Operations and Business Development , Google Colleen DeCourcy - ChiefDigital Officer, TBWA Worldwide Bob Greenberg - Chairman, CEO, Global Chief Creative Officer, R/GA Ashton Kutcher - Co-Founder, Katalyst Media Nick Law - EVP, Chief Creative Officer, North America, R/GA David Moore - Chairman & Founder, 24/7 Real Media, and Chairman of the Board, IAB Yusuf Mehdi - SVP, Online Audience Business Group, Microsoft Corporation Elisa Steele - CMO, Yahoo! Lucas Watson - Global Team Leader, Digital Business Strategy, P&G Steve Wax - Managing Partner, Campfire "By putting the creative revolution front and center at the MIXX conference, the most important industry gathering of interactive leaders, we showcase the simple fact that advertising is a conversation--a story told by creatives," said Randall Rothenberg, President and CEO of the IAB. "The best advertising is storytelling, and this year the media industry's most gifted storytellers are on our stage to illuminate what really matters most in marketing--how to make an emotional connection that moves people." In addition to the main stage keynote speakers, MIXX 2009 will give its audience an enormous amount of content to choose from--workshops, panels, breakouts, industry forecasts and an exhibit hall filled with a wide breadth of companies showcasing innovative services and tools. Adding texture and context to the two-day agenda, MIXX will feature three distinct tracks focused on creativity, innovation and impact--the main pillars of great advertising: See how big brands like Betty Crocker, Crestor and Cheetos have overcome obstacles in social media to harness consumer engagement and achieve brand lift and sales Listen in as five startups pitch a venture capitalist on why their company's big idea could just be the next billion-dollar enterprise Experience the augmented-reality advertising that is redefining interactive Be an insider to the backroom debate on the future of television and online video Watch leading solutions providers as they win over a major marketer on the power of mobile advertising For a full list of speakers, the complete agenda and information on how to register, please visit www.mixx-expo.com . The event takes place on September 21-22 at the Crowne Plaza Times Square and will culminate on the evening of September 23 with the 2009 MIXX Awards Gala hosted by Jim Breuer, Saturday Night Live comedian. About the IAB: The Interactive Advertising Bureau (IAB) is comprised of more than 375 leading media and technology companies who are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive's share of total marketing spend, and of its members' share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C. For more information, please visit www.iab.net . IAB Media Contact: Marla Aaron 212.380.4714 marla@iab.net Wed, 05 Aug 2009 13:30:00 -0500 http://www.iab.net/about_the_iab/recent_press_releases/press_release_archive/press_release/pr-080509?gko=270e0 http://www.iab.net/about_the_iab/recent_press_releases/press_release_archive/press_release/pr-072709?gko=aef36 Industry's Leaders Gather to Judge the Best in Interactive Advertising New York, NY (July 27, 2009)-- The transformative effect of the Internet on advertising and marketing has resulted in new calls for a revolution in interactive creativity. One of the leading voices appealing for great creative online, the Interactive Advertising Bureau (IAB) today announced that it had convened an expert panel to select the industry's best work for the 2009 MIXX Awards, one of advertising's most sought-after honors. "The MIXX Awards is the only advertising recognition that honors creativity and impact," said Randall Rothenberg, President and CEO of the IAB. "The MIXX judges engage in a unique evaluation process, diving into creative executions and the real results of advertising campaigns. When a campaign makes an emotional connection with a consumer and drives sales, that's the successful combination we want to acknowledge." The winners of the 2009 MIXX Awards, now in its fifth year, will be announced at a gala dinner hosted by comedian Jim Breuer on September 22, during Advertising Week. The panel of judges selecting the winners includes leaders from all aspects of the industry: Marketers Maria Arbusto - Director, Digital Strategy, IBM Corporation Doug Chavez - Senior Manager, Digital Marketing, Del Monte Foods Cheryl Guerin - SVP, Group Head, Global Digital Marketing, MasterCard Worldwide Andy Markowitz - Director, Digital Marketing, Kraft Foods David Roman - VP, WW Marketing Communications, Personal Systems Group, Hewlett-Packard Company Debbie Jo Severin - CMO, 8x8, Inc. Heidi Marie Youngkin - Executive Director, Global Marketing Group, Johnson & Johnson Paul Alexander, Senior Vice President Managing Director, Communications, Liberty Mutual Group Agencies Lincoln Bjorkman - Executive Vice President, Executive Creative Director, Digitas New York Andreas Combuechen - Chairman/Chief Executive Officer/Chief Creative Officer, Atmosphere Proximity Marty Cooke - Chief Creative Officer, SS+K Marc Lucas - Executive Creative Director, Razorfish Jean-Philippe Maheu - Chief Digital Officer, Ogilvy North America Alan Schulman - Founder & Chief Creative Officer, U . D I G > The Digital Innovations Group Baba Shetty - EVP, Chief Media Officer, Hill, Holliday Advertising Publishers: Heidi Browning - Senior Vice President, Insights & Planning, MySpace Jane Grenier - Vice President and Executive Director, Creative Services, Cond Nast Digital Wonya Lucas - EVP & Chief Marketing Officer, Discovery Communications Suzie Reider - Head of Advertising, YouTube Mitch Spolan - Vice President, North American Field Sales, Yahoo! David Sturman - Principal Architect, Massive (part of Microsoft Advertising) "Once again this year, the MIXX Awards will be judged by an extraordinary cross section of leading industry marketers, agencies and web publishers." said David Doty, SVP, Thought Leadership and Marketing at the IAB. "The diverse panel of judges who've accepted our invitation are truly experts in their respective fields, and we are honored to have their involvement in this critical process." The ceremony announcing the winners is an integral part of the IAB's annual MIXX Conference and Expo, the official interactive event of Advertising Week, a gathering of the media and marketing industries that typically draws 10,000 professionals to conferences, seminars, recruiting events, and parties celebrating advertising and its evolution. This year's MIXX Awards host, comedian Jim Breuer, is best known for his memorable Saturday Night Live characters such as "Goat Boy" and for his starring role in the cult classic film Half Baked. The MIXX Awards are open to marketers and advertising agencies that have run any media, marketing or advertising campaign that was carried out during the qualifying period: April 1, 2008 through March 31, 2009. Full details are available at www.iab.net. Founded in 2005 to honor creativity and effectiveness in interactive advertising, the IAB's MIXX Awards have grown into the premier honor in digital marketing. Last year's MIXX Award winners included many of the most prominent brand marketers in the United States, including Adobe, American Express, BMW, Dell, HBO, ING of the Americas, McDonalds, and Proctor & Gamble, as well as leading agencies such as BBDO, Digitas, Ogilvy, McKinney, R/GA . In 2008, the gala's ultimate honor, Best in Show, went to TEQUILA/ and Nissan for the Rogue Launch. To view the complete gallery of the 2008 MIXX finalists, please visit: www.mixx-awards.com/gallery About the IAB: The Interactive Advertising Bureau (IAB) is comprised of more than 375 leading media and technology companies who are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive's share of total marketing spend, and of its members' share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C. For more information, please visit www.iab.net . IAB Media Contact: Marla Aaron 212.380.4714 marla@iab.net Mon, 27 Jul 2009 13:00:00 -0500 http://www.iab.net/about_the_iab/recent_press_releases/press_release_archive/press_release/pr-072709?gko=aef36