http://dev02.www02.atlasworks.com/iab_news The latest news and updates from the Interactive Advertising Bureau. Tue, 20 Nov 2007 00:00:00 -0600 Mon, 12 May 2008 12:35:57 -0500 greg.vanullen@iab.net (Greg Van Ullen) greg.vanullen@iab.net (Greg Van Ullen) http://www.iab.net/media/image/iab-logo-rss.gif http://dev02.www02.atlasworks.com/iab_news 144 40 /insights_research/iab_news_article/268870?gko=3716f Multiple players across interactive advertising need to collaborate, even as they compete, in order for the ecosystem to thrive. The IAB works with publishers, marketers, agencies, technology providers and other Tue, 29 Apr 2008 12:00:00 -0500 /insights_research/iab_news_article/268870?gko=3716f /insights_research/iab_news_article/252429?gko=3716f The Interactive Advertising Bureau announced the release of "User-Generated Content and Social Media Advertising Overview," a milestone document that helps marketers, agencies and publishers better understand how these platforms have Wed, 16 Apr 2008 00:00:00 -0500 /insights_research/iab_news_article/252429?gko=3716f /insights_research/iab_news_article/241334?gko=3716f Go directly to the new guidelines and leave your comments . In its continuing strategy to enhance marketplace efficiency the Interactive Advertising Bureau (IAB) announced the release of a set Thu, 03 Apr 2008 00:00:00 -0500 /insights_research/iab_news_article/241334?gko=3716f /insights_research/iab_news_article/192345?gko=3716f With a powerhouse lineup of speakers and attendees, the IAB's Ecosystem 2.0--Driving Growth in Digital Marketing launched today in Phoenix, Arizona, and continues until February 26. The organization's first true Sun, 24 Feb 2008 13:00:00 -0600 /insights_research/iab_news_article/192345?gko=3716f /insights_research/iab_news_article/177545?gko=3716f The IAB announced the release of "Online Lead Generation: B2C and B2B Best Practices for U.S.-Based Advertisers and Publishers," a document that provides organizations with the principles of good conduct Thu, 07 Feb 2008 00:00:00 -0600 /insights_research/iab_news_article/177545?gko=3716f /insights_research/iab_news_article/174240?gko=3716f The IAB announced that its Board of Directors has elected Wenda Harris Millard as Chairman. Millard has served as Vice Chair of the IAB Board of Directors since September 2007 Tue, 05 Feb 2008 11:30:00 -0600 /insights_research/iab_news_article/174240?gko=3716f /insights_research/iab_news_article/157448?gko=3716f The IAB announced the release of "A Digital Video Advertising Overview," a milestone document that helps marketers and agencies maximize their understanding and use of digital video advertising. An informative primer on Wed, 23 Jan 2008 00:00:00 -0600 /insights_research/iab_news_article/157448?gko=3716f /insights_research/iab_news_article/131618?gko=3716f The Annual Silicon Alley 100, just released in December, comprises the most influential folks in New York digital business. Randall Rothenberg, president and CEO of the IAB, along with leaders Fri, 21 Dec 2007 00:00:00 -0600 /insights_research/iab_news_article/131618?gko=3716f /insights_research/iab_news_article/130697?gko=3716f The Interactive Advertising Bureau (IAB) released the final Rich Media Measurement Guidelines, following a 30-day public comment period. The guidelines determine at which point a rich media ad impression is counted. Thu, 20 Dec 2007 00:00:00 -0600 /insights_research/iab_news_article/130697?gko=3716f /insights_research/iab_news_article/94088?gko=3716f The IAB Helps Improve Visibility into Online Audience Measurement This past year has been marked by several historic milestones in the evolution of audience measurement. In April 2007, the IAB Fri, 30 Nov 2007 00:00:00 -0600 /insights_research/iab_news_article/94088?gko=3716f /insights_research/iab_news_article/94768?gko=3716f November 27, 2007 -- The IAB is pleased to announce the launch of the BETA version of its new website, www.iab.net. As the interactive industry expereiences year-over-year growth, the IAB Tue, 27 Nov 2007 00:00:00 -0600 /insights_research/iab_news_article/94768?gko=3716f /insights_research/iab_news_article/64145?gko=3716f Dramatic Changes Affecting Advertising in the Digital Age Jump to gallery From the keynote remarks of Universal McCann CEO Nick Brien and McKinney Chairman and CEO Brad Brinegar to the Tue, 13 Nov 2007 00:00:00 -0600 /insights_research/iab_news_article/64145?gko=3716f /insights_research/iab_news_article/rmm?gko=3716f For a complete copy of the draft guidelines, please click here. Please note: The 30-day public comment period is now over. The IAB Furthers its Commitment to Online Metrics by Mon, 12 Nov 2007 00:00:00 -0600 /insights_research/iab_news_article/rmm?gko=3716f /insights_research/iab_news_article/64343?gko=3716f The Interactive Advertising Bureau (IAB) announced three key executive hires to its management team. Sherrill Mane has been appointed Senior Vice President (SVP) of Industry Services. Patrick Dolan joins the Mon, 12 Nov 2007 00:00:00 -0600 /insights_research/iab_news_article/64343?gko=3716f /insights_research/iab_news_article/64592?gko=3716f The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP (PwC) announced that Internet advertising revenues exceeded $5.2 billion for the third quarter of 2007, representing yet another historic high for a Mon, 12 Nov 2007 00:00:00 -0600 /insights_research/iab_news_article/64592?gko=3716f /insights_research/iab_news_article/64212?gko=3716f Yesterday the IAB together with its Games Committee hosted a special luncheon seminar exclusively for marketers and agencies to showcase the variety of games, advertising formats and insights for successful Fri, 09 Nov 2007 00:00:00 -0600 /insights_research/iab_news_article/64212?gko=3716f /insights_research/iab_news_article/64280?gko=3716f FTC Town Hall Wrap-Up Randall Rothenberg's Presentation to the FTC Read Now Blogs from the Town Hall Understanding Internet Technology - The Consumer View -- Erica DeLorenzo Notice & Disclosure Fri, 02 Nov 2007 00:00:00 -0500 /insights_research/iab_news_article/64280?gko=3716f /insights_research/iab_news_article/64638?gko=3716f Washington, DC - Good morning. On behalf of the Interactive Advertising Bureau, the trade association for advertising-supported interactive media in the United States, I thank the commission and its staff Fri, 02 Nov 2007 00:00:00 -0500 /insights_research/iab_news_article/64638?gko=3716f /insights_research/iab_news_article/18122?gko=3716f Readers of Respected Online Trade Publication Recognize IAB's Contribution to the Industry Oct. 25, 2007, New York - Last night, the IAB was the proud recipient of a ClickZ Marketing Thu, 25 Oct 2007 00:00:00 -0500 /insights_research/iab_news_article/18122?gko=3716f /insights_research/iab_news_article/64401?gko=3716f Slides and whitepaper reinforce growing importance of digital marketing. More than 80% of marketers surveyed indicate consumer insights and behavioral targeting are major priorities, underscoring digital's ability to understand the Tue, 23 Oct 2007 00:00:00 -0500 /insights_research/iab_news_article/64401?gko=3716f