IAB.informer august 2009

Don't wait any longer to be part of the excitement! MIXX is on track to sell out, just as in years past. Register now for the preeminent gathering of industry leaders and the Official Interactive Event of Advertising Week 2009. Learn more »

Industry luminaries provide powerful insights on the future of advertising.

Tim Armstrong
Chairman & CEO,

Nikesh Arora
President, Global Sales Operations and Business Development,

Yusuf Mehdi
Senior Vice President, Online Audience Business Group,

Elisa Steele
Executive Vice President and Chief Marketing Officer,

Leading creatives define the revolution in their own words.

Colleen DeCourcy
Chief Digital Officer,
TBWA Worldwide

Bob Greenberg
Chairman, CEO, Global Chief Creative Officer,

Nick Law
Executive Vice President, Chief Creative Officer, North America,

Steve Wax
Managing Partner,

High-level marketers and agency executives reveal how brands are thriving thanks to digital.

Ann Lewnes
Senior Vice President, Corporate Marketing,

Lucas Watson
Global Team Leader, Digital Business Strategy,
Procter & Gamble

Sean Finnegan
President, Chief Digital Officer,
Starcom MediaVest Group

Jean-Philippe Maheu
Chief Digital Officer,
Ogilvy North America

Cutting-edge content producers share strategies for success in the new media landscape.

George Bodenheimer
President, ESPN, Inc. and ABC Sports,
Co-Chairman, Disney Media Networks

Ashton Kutcher
Katalyst Media

Steve Wadsworth
Disney Interactive Media Group

Shouldn't you be there, too?

The brightest minds in advertising are onstage at MIXX to share insights, opinions and action plans for infusing creativity into interactive advertising. Be there to meet the innovators leading the creative revolution and build relationships that will help you succeed in challenging times.

New This Year: Seminars@MIXX

On Tuesday, September 22, following the MIXX closing session by Ashton Kutcher, you'll have an opportunity to continue your learning with IAB Professional Development's practical training that can get you ahead in interactive media. Gain more knowledge on how to employ interactive advertising effectively from Arkadium, AudienceScience, BBE, comScore, Electronic Arts, Massive, Microsoft's Atlas Institute, Q Interactive and Wild Tangent.

Seminars@MIXX start at 4:45pm and run until 6:45pm, giving you plenty of time to network at the MIXX closing cocktail reception and find your seat at the Awards Gala later that evening (separate registration required) – all at the Crowne Plaza Hotel in Times Square. For full conference MIXX attendees, registration for Seminars@MIXX is $40 ($20 for IAB members); for all others it's $149 ($99 for IAB members) and includes a MIXX EXPO pass plus access to the 4:15pm networking cocktail reception.

All classes count toward the IAB Certificate in Interactive Advertising, earned after 40 hours of training with the IAB or our approved partners.

Topics include:

Experience the Excitement: MIXX Awards Gala

Eric Kneler, TEQUILA\  
Eric Kneler, TEQUILA\, celebrates the success of their Nissan Rogue Launch campaign last year—including Best in Show recognition.


After a two-day agenda packed with information about what the interactive creative revolution really means – the MIXX Awards Gala on September 22 reveals the winning campaigns from 2009 that excelled in innovation and impact. Be there to experience the excitement as 17 unforgettable interactive campaigns – and the marketers and agencies that created them – are recognized with the most important awards in the industry. One campaign will be rewarded with the coveted Best in Show, joining the ranks of the most groundbreaking interactive work ever developed.

  Jim Breuer, Comedian

Plan to laugh along with the evening's host, top comedic talent Jim Breuer, as he shares his take on the dynamic industry. Best known for his memorable Saturday Night Live characters such as "Goat Boy" and for his starring role in the cult classic film Half Baked, he's sure to add humor to this already high-energy celebration.

A limited number of individual tickets and tables are available. Act now to secure a seat next to a who's who of creative masterminds and top marketers from around the globe.

IAB Members: Display Your Member Seal Proudly

Expanding your resources and supporting the industry through IAB membership makes a statement to customers, clients, competitors, partners and to the broader media community. Confirm that you are a leader in the ecosystem, with access to the tools, research and leaders driving the future by displaying the IAB member seal. Place it on your web site, email promotions and other marketing materials.
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Quick Links

Long-Tail Alliance Webinar Series (IAB members only)

The IAB has designed a specific webinar series to address the needs of our newest membership category – the Long Tail Alliance, small publishers that sell indirectly, through a network, or directly, and have revenues under $1 million per year. (Other IAB members are welcome to participate, though the webinars' content is targeted to this special group.)

Search Engine Optimization
Friday, September 11

Business Plan Development
Friday, September 18

Ad Networks
Friday, October 2

Social Media
Friday, October 9

Email Marketing
Friday, October 16

Legal Issues
Friday, October 23


New Members

General Members
BrightRoll, Inc.
Lifetime Fitness Media
Resonate Networks
Time Warner Cable

Associate Members
AdSafe Media
Gridley & Company, LLC
Sybase 365

Long Tail Alliance Members

Upcoming Events

IAB MIXX Conference & Expo
September 21-22, 2009
New York

September 22, 2009
New York

IAB Ad Operations Summit
November 16, 2009
New York

IAB Consumer Insights Summit
December 7, 2009
New York