No media professional can afford to miss the preeminent event in interactive advertising—the MIXX Conference & Expo. Industry leaders have called for a creative transformation—and the brand marketers, advertising agency executives and publishers driving the change will converge on September 21 & 22 in New York. Join them to redefine innovation in interactive. Register now for early-bird savings and the lowest rates on lodging and airfare. Brand marketers and ad agency executives may qualify for a complimentary pass.
IAB Elects New Chair, David J. Moore, Chairman & Founder, 24/7 Real Media, and Vice Chair, Neil Ashe, President, CBS Interactive
The IAB announced in late June that its Board of Directors has elected a new Chairman, David J. Moore, Chairman & Founder of 24/7 Real Media, and Vice Chairman, Neil Ashe, President of CBS Interactive. Moore, who has served on the IAB's Board of Directors and its Executive Committee since 2001, was elected Vice Chairman in June 2008. He began serving as Acting Chair in April 2009. Ashe, who has served on the IAB Board of Directors since April 2007, assumes the role of Vice Chairman, previously held by Moore. Edward F. (Ted) West, President & CEO of LookSmart, Ltd. was also elected to the Board of Directors. West was one of the founding members of the IAB in 1996. Read more »
IAB, in Collaboration with Other Key Trade Groups, Releases Comprehensive Privacy Principles for Use and Collection of Behavioral Date in Online Advertising
A group of the nation's largest media and marketing trade associations, including the IAB, have released self-regulatory principles to protect consumer privacy in ad-supported interactive media that will require advertisers and Web sites to clearly inform consumers about data collection practices and enable them to exercise control over that information.
This unprecedented collaboration represents the entire marketing-media industry and includes the American Association of Advertising Agencies (4A’s), the Association of National Advertisers (ANA), the Direct Marketing Association (DMA), and the Interactive Advertising Bureau (IAB). The Council of Better Business Bureaus (BBB), a leading organization dedicated to advancing marketplace trust, is also part of the effort and has agreed, along with the DMA, to implement accountability programs to promote widespread adoption of the seven Principles. This cross-industry self-regulatory task force represents the first time that representatives of the entire advertising ecosystem have come together to develop principles for the use and collection of data in this important area to the economy.
This self-regulatory program is expected to be implemented at the beginning of 2010. Read more »
IAB Commends First Media Companies on Passing Audits for Standardizing Click Measurement
Recognizing the need to protect buyers, sellers and ultimately all consumers from click fraud, the interactive advertising industry has made it a priority to standardize click-count measurement across media companies. Recently, the IAB applauded Business.com, Google, Microsoft, and Yahoo! for being the first organizations to pass audits for the IAB’s recently released Click Measurement Guidelines. Issued last month, the guidelines provide a rigorous methodology for companies to define and measure valid clicks and identify and eliminate fraudulent ones, establishing parameters for the accurate buying and selling of cost-per-click advertising. Read more »
Closing the App-Gap: IAB Mobile Advertising Initiatives
The IAB Mobile Marketplace on July 13 in New York provided a full day of practical insights and real-world case studies on how major brands—Taco Bell, Dockers, Nike, Blackberry and others—are taking advantage of the on-the-go power of mobile advertising. Helping to close the gap between marketers who recognize the benefits of mobile advertising and those who don’t, the day’s creative showcase explored the many different opportunities for brands to respond to consumers’ new on-the-go mentality. Creative and engaging mobile apps and Internet sites are offering unique, valuable user experiences that can’t be replicated on any other screen. Read more »
During the event, the IAB released the Mobile Buyer’s Guide, another in a series of market-making white papers. Focused on taking the complexity and mystery out of buying mobile ads, the Guide answers the what, where, who, why and how questions marketers may have surrounding the platform. Read more »
360i Social Marketing Playbook: A Comprehensive Resource
Written by marketers for marketers—including an introduction by IAB President & CEO Randall Rothenberg—the 360i Social Marketing Playbook helps brands simplify and take advantage of the dynamics of social media. From chapters like “Training to Win,” which shows how to develop a strategic approach, to “Keeping Score,” which addresses metrics, the in-depth guide lays out a framework for amplifying any advertising campaign. The insights and expertise closely align with the IAB’s recently released Social Media Ad Metrics Definitions and Social Advertising Best Practices. Read the 360i Social Marketing Playbook »